Is Long Form Content Making A Comeback?

Join Audrey and Terrah, as they unpack the compelling world of long-form content in our latest podcast episode. This week, we're buzzing about the return of in-depth narratives that create intimate connections beyond the superficial swipes of short-form media. Let's explore together how platforms like YouTube and podcasts are not just entertaining us but are also building trust and loyalty in ways that quick clips can't match. Plus, we dive into Instagram's latest update, which brings polls into the comments, potentially revolutionizing how we engage with each other online.

Chapters

• 0:00 Long Form Content and Instagram Updates
• 13:44 Video Length Impact on Content Creation
• 18:15 Long Form Content Builds Trust and Sales
• 21:46 Long Form vs Short Form Content
• 33:51 Impact of Short and Long Content

Transcript

Speaker 1: 0:00

Have you ever wondered what goes into your favorite brand's digital marketing strategy? I'm Tara, the founder of TJ Creative.

Speaker 2: 0:05

Agency and I'm Audrey, the Creative Marketing Director of TJ Creative Agency. Whether you're an influencer, a business owner, a content creator or just an overall creative person, we'll teach you how to create the perfect social media strategy and build your brand online. All right, welcome back to social sessions, everybody. I hope you guys are doing well. It's Tara and I and I'm actually I say this every week like it's a surprise but I'm actually really excited to talk about this week's topic. We are talking about long form content. I'm just excited about it because I feel like I grew up with long form content. I grew up watching so many YouTube videos when I was like 15, that I'm excited that it's kind of coming back, but we'll dive into that in a little bit. We do have a tip of the week that is also honestly matches the energy. I'm really excited about this tip of the week, tara. If you want to go into that, yeah.

Speaker 1: 1:00

So the tip of the week. Maybe it may have not hit all of you yet, but Instagram is now doing polls in comment sections on Reels and regular posts, so that is something that's only been available on Stories, and now they're letting you add that to your post, which is going to be just a way to get more interaction and community engagement, obviously and you're able to get in real time feedback, so I'm excited about it. I haven't seen it quite on my personal one yet and I haven't really explored it, but I'm going to try and use it this week at some point.

Speaker 2: 1:40

Yeah, as you guys know, Instagram kind of rolls things out like in batches. So this, as we were kind of doing, we saw a video about it yesterday and then I did a little bit of research in this article about it came out in October, so clearly it's taking a long time to roll out to people. In October they were still testing it, they were kind of sending it out to a small handful of people and now I think it's being rolled out to more people.

Speaker 1: 2:07

Yeah.

Speaker 2: 2:07

But yeah, I'm really excited about this. You've heard us say probably not even just us. I hear, quote unquote social media gurus say it all the time of using polls and question boxes and things like that on your Stories help increase engagement and help get more people to view your Stories. So I'm excited to be able to use that on actual posts. I am kind of interested in how it will change your engagement rate. Yeah, Do you think poll answers would apply, or like?

Speaker 1: 2:38

yeah, probably yeah, and it's so easy, it's such an easy. It's a lot easier than writing a comment or whatever. You know what I mean. Just answer Right.

Speaker 2: 2:51

I think people end their captions or whatever with like open-ended questions of like what?

Speaker 2: 2:56

do you think of this? Or have you tried this, like I even did it yesterday on my personal account, because on my like personal podcast I had talked about Ariana Grande's new song. I had clipped that and put it on TikTok and then was like, what do you guys think of the new song? Like, genuinely curious, not just like reaching for engagement. I just want to know the general consensus. But it would be so much easier to ask that same question and have a poll of like, love it, don't like it need to listen to it more, or something like that. Yeah, and just to easy double tap. I mean, this is easy and you'll get way more responses that way too.

Speaker 1: 3:29

Yeah, I think so too, because people will read the caption, but very rarely do they comment their opinion, or, if you, ask them.

Speaker 2: 3:36

Yeah, unless they have, unless it's something that they have like a very strong opinion about they. Most people don't answer the questions like that. They don't really comment like that. So I'm excited about this one. It feels very rare that there are updates on the platforms that I'm excited about and think are a good idea, and this one I actually feel like is a good idea. Anyways, that is your tip of the week this week update of the week, if you will. I am excited for that one. I want to know what you guys think about it. I know that I've brought this up a handful of times.

Speaker 2: 4:12

I think most of you listen on Apple when I look at, like, the stats. But if you listen on Spotify, there is a Q and A area. I actually do look at those. I just looked at them the other day. But that's like a great place if you guys have input on an episode or even like want to answer us or tell us what you think about these updates or things like that.

Speaker 2: 4:31

It doesn't necessarily have to be specific to what you think of the episode. It could be like oh yeah, I'm excited for that update as well. Or I think long form content is coming back or something like that. Like I would love for you guys to answer in there. It feels like I don't know. It feels like I just am able to get like a general consensus a little bit better. This podcasting is such an. I love podcasting and I love listening to podcasts. But it is an interesting medium in the sense of, like it's hard. We're talking to you constantly, so you might feel like you know us a lot, but we don't hear from you guys a ton. That's why I'm always like, if you guys want to DM us or you want to like, leave something in the questions box or something like that.

Speaker 2: 5:12

It helps us feel like we understand what you guys want to hear and honestly just like benefits the show in general. But I just like I want to know what you guys think about the updates, what you think about the tips, what you guys even what you guys think is coming for social media. So just wanted to like point out that little option.

Speaker 1: 5:32

Like I said, it's a lot harder to do the community. You know, like the community, I feel like it's just harder to grab Cause sometimes.

Speaker 2: 5:39

I mean, it's hard to feel like you're not just talking to the void, You're just talking and. I'm like I don't know who, I don't know who's hearing this, but like it's out there when we have a couple of helps, exactly so. Anyways, yeah, if you guys ever want to respond to that, I think I can specify the questions too, so maybe I'll like change the questions per episode as they go up.

Speaker 2: 6:00

So it'll be more specific, cause right now I think it's just as like Q and A or something, so you can ask anything, but I just want to hear your guys's input. So now, jumping into the actual topic of the episode, like I said, we're going to talk about long form content. When I said earlier, long form content is on the rise. I'm sure there's some of you that are like yeah right, we haven't really seen a lot of long form content, and probably the last like two to three years, I would say we've seen kind of a decline in it. So is it really on the rise? First off, when I say long form content too, we're going to be talking a lot about video specifically. But long form content is not strictly video. It also means like longer articles, longer blog posts, things like that.

Speaker 1: 6:47

Just things that take you longer to digest, yeah.

Speaker 2: 6:50

Yeah, yeah, absolutely Like. Podcasts are considered a long form content, like just anything that probably takes you longer than three minutes to digest. So I have some stats. So 77.2% 72.2% longer content is yeah, there's just more clicks than shorter articles, meaning that longer blog posts and articles are doing better right now. They get 77.2% more clicks.

Speaker 2: 7:20

This is something that I did find interesting. Over 55% of YouTube viewers are made up of Gen Z and millennials, and that feels important because those are typically the two generations that are being associated with the push for short form content. Right, like, when you think of Tik Tok and you think of Instagram reels and things like that, I would say more Gen Z than millennials, but honestly, both like are, are kind of thought to be like the ones pushing this right. The reason that short form has become so popular is because Gen Z has made Tik Tok so popular, or you hear people be like the younger generations don't have as long of an attention span and so they like have popularized a short form content. But it's interesting because over half of YouTube's viewers are made up of that same generation, so something to consider. Tiktok we've obviously seen they increase their video times up to 10 minutes, right and which, which is crazy If you think about it.

Speaker 2: 8:24

Had to be like under a minute, I believe, when it first started, or like basically was so small and then obviously it turned into TikTok and it's kind of crazy to think that now they allowed 10 minute videos and they're supposed to be going up to 15 minutes. So I've heard I don't know if that's confirmed or not but honestly so crazy to think that it was like could only be seconds long to now being 15 minutes long. So clearly they're doing that because there is an audience for it. Right, there is a drive for it. People want to see it, or they wouldn't be allowing longer clips.

Speaker 1: 9:01

Something that I find interesting is, whenever I've always like thought of long form or short form content, I've always thought of long form content being in like a vertical format, right, or I mean a horizontal format like a YouTube, and so they're. And even over on YouTube shorts are only like a minute to 90 seconds, like you can't go longer than that. So it's interesting to me that TikTok is kind of going to be first to market on that long form content in a vertical format Like I actually speaking of first to market.

Speaker 2: 9:36

They weren't. Do you remember Quibi? It was around for like two seconds, but they had shows. It wasn't a social media network, it was a like Chrissy Teigen had a show on there. They did insane marketing, but it was all shows that were vertical. It did not do well. It failed within like the first year of it launching, but perhaps it was ahead of its time. But that was like one of the things that I kept hearing about. It was like it feels weird to watch an entire show in vertical format right.

Speaker 2: 10:08

So, and also speaking of first to market, that leads me to the next one is that Instagram is following suit. Like they started at 60 seconds, now they're at 90 seconds, but they're supposed to be making a move for over 10 minutes. And I know this is rolling out because there's a creator that I followed that just posted a seven minute long. Get ready with me. So another thing that has not rolled out to everybody but is coming is 10 minutes on Instagram. So all of these platforms are making a push for longer form content. Right, like it started so little.

Speaker 2: 10:44

And I also think one thing that has not the sole reason that long form content has become popular, but I do think podcasts are a huge reason for this push. Podcast, like in your ears, audio only is also considered long form content, but, as we've seen, video podcasts have had a huge increase in popularity recently and with most podcasts being 30 to 30 plus minutes, that means there's now a lot more video content that is 30 to 30 plus minutes that we're watching. Right, like. Personally, I watch podcasts a lot more than I listen to them. Yeah, I do too. I actually because I just like to have them on like background noise, like while I'm working or while I'm cleaning or like, and it does give it kind of that.

Speaker 1: 11:32

I don't know. It's definitely a different level of like seeing them in person, especially when it's like a two person interview and they're like going back and forth. It just is a different.

Speaker 2: 11:44

So it definitely is on the rise. Like we can't say. I think there was for a second, like maybe a year ago, there was chatter of like I think long form content is dead. It definitely isn't dead and it's definitely having a big resurgence right now, which I think is daunting for some people because short form content is obviously easier to create, it takes less time to create, and I think it's also daunting because there's still people, businesses specifically that don't want to use TikTok, don't want to use Reels, don't want to use video period, and so now hearing that long form content is back, that's even more work and obviously has to be video, unless, like I said, unless you want to like, dive into, like longer blog posts or something like that.

Speaker 2: 12:31

It does take more work.

Speaker 1: 12:33

Yeah, it does. It will take more editing for sure.

Speaker 2: 12:37

But I did want to talk about the benefits of long form content because, like I said, I think there might be some of you listening that are like this is daunting because it's more work, but I do think there are a lot of benefits to it. So, first off, audiences are craving more substance. So short form content, as we've seen, can typically be entertaining and it's very quick to consume, but it is typically lacking information or depth or just like personality. Sometimes you can only convey so much, you can only share so much information, entertain so much, share so much about yourself in like a three minute segment, right. So in longer form content, creators and businesses alike are able to provide more detail. They can story, tell a little bit more, they can get a little bit more personal, which ends up helping build that relationship, right and same with, like I even think about some of our clients, right, that do require more educational type of content just due to like the nature of the type of business that they are, like the medical type of businesses, a lot of that stuff.

Speaker 2: 13:44

Like I would think about filming with plastic surgeons, right, when we film with them, like me and you, our company, when we film with them the videos that we are getting are typically not three minutes long, they're not one minute long, they're like seven minutes and we have to cut it down. So there's a lot more information that they could be telling you, but they just don't have the time. So I'm just thinking about that on like a personal standpoint of what we've dealt with. I can imagine a lot of other creators feel that way, even like thinking about people who do get ready with me, right, some people it depends on how they film them but some people just set up the camera rolling the entire time, cut that up into a two minute long video, when the footage that they gather is like 15 minutes. You know, oh, it's not that people don't have anything to say.

Speaker 1: 14:37

I see a video yesterday about creators like Doing get ready with with me is and it was like the actual footage of get ready with me and it's like she's puts like or she gets out of the shower and does her like thing and she's like I was getting ready for a transition. Right, like the transition from like oh yeah, not ready to ready, but what that act, what that footage actually looks like. So she like shuts the door and then she comes back in and she's like, okay, so that should be good. And she's like doing the thing, what actually takes place in order to get the transition. And it was so funny, I loved it.

Speaker 2: 15:10

Have you seen those ones? I was seeing it for a while, like in December. I feel like it was popular. But it was like Fitness creators, like when they're creating content and it's they have the camera rolling the whole time and it's like them setting. They're, yeah, on like some wall or something, walking away and then running on camera. Yeah, as they start running it's like some motivational speech and then the motivational speech part stops and they come back and get their camera.

Speaker 1: 15:36

It's so great. I actually think it would be funny.

Speaker 2: 15:39

I mean it's just funny because I think people don't realize actually what goes into making those transitions or those clips or they just, yeah, you know it takes more time than people, I realize, but that's the thing is sometimes, even like when people, even if they even if it's not a transition right, and they're just talking, they can still be talking for like 15 minutes and then cut it down, like people cut things down to like the quote-unquote Juiciest parts are the most entertaining parts to get more views and and things like that, but they it does leave out some Personality, right like it.

Speaker 2: 16:15

It leaves out because, especially because on tick tock you cut out any gaps, right, any long pauses, you cut out like the beginning and the end of every video, so there's like no dead space, which is kind of where your personality ends up coming through, because nobody is just like Talking that fast, nobody's getting to the points that quickly, so you are kind of losing a little bit of that I hate it on stories when you go to do like if it's longer, then a minute, and then it's like you have to like it stops, and then you're like okay, well, that's like it stopped right in the middle of the what I was saying and yeah, catch back up.

Speaker 2: 16:53

I have to like film. If I film like a talking story, I usually have to film it like twice Because I realized that I run out of time. And then I'm like, okay, we got to cut some of this out. It's like real time, like in real life editing. I'm like I need to cut out part of how I said that or reword it.

Speaker 2: 17:08

I Also think one of the benefits of long form content is just kind of like the ratio of it all. We've talked about this before how people are we were just talking about this off-camera too how people are kind of getting set up with TikTok, because it feels so salesy with TikTok shop, with Brand deals, with things like that. But if you think about it, like when somebody has a brand deal on TikTok or on Instagram, it takes up the entirety of that video, right, like if you are making a video for a product, that product is the star of the video. You only have a certain amount of time to get it done. So it makes it feel like everything is salesy, right versus on YouTube or even podcasts like video podcast, the ads that they're getting I'm just talking strictly sponsored posts right now, but the ads that people are getting usually only take up like three minutes of maybe a 15 minute long video, so it's a much smaller ratio of the content you're seeing is ads versus on content.

Speaker 2: 18:10

The ad takes up the whole video.

Speaker 1: 18:13

Yeah.

Speaker 2: 18:14

You know. So it's easier, I think, for people to Make content in a long form capacity that doesn't feel Salesy, even if they still have a salesy aspect of it. It doesn't feel as like grimy and Unentertaining as it does within short form. That's true, you know. Even thinking on YouTube like you can skip ads after yeah, that's the greatest thing ever, right you?

Speaker 1: 18:39

know, and podcasts, like I don't know how many times I'm like Like past or if I'm gonna type heard the ad. There's no reason for me to hear that again, you know.

Speaker 2: 18:48

Yeah, I, I skip through them every time. What's crazy, though, is on YouTube like or even podcast ads, because I'm listening to the same podcast all the time, and most of the time they have the same sponsors regularly. I might have never listened to an ad all the way through, for example, zock doc. Probably never listened to the ad all the way through, but I know what it is.

Speaker 2: 19:08

I know it is every podcast under the sun tells me about Zock doc. Every podcast under the sun tells me about Bowling branch sheets. I skip through them. How do I still know? Because they say it at the top of the ad and it's so repetitive. Yeah, anyways, but that's like.

Speaker 2: 19:26

I think that's a huge thing too is people have a lot more Toleration towards ads and brand deals and sponsorships on long form content than they do Short form. Yeah, so that's one great thing about it. I also think kind of what we were talking about earlier, but people feel more attached to long form content creators because you see a lot more Of their personality, you get to know them better. Even, like Tara was saying, with video podcasts, like I feel like I know these people because they're on my tv constantly. I'm seeing for long periods of time, which actually kind of brings me into like my last Benefit and I think I had seen a post about this and I really Liked this point and she said long form content kind of becomes A ritual. Right, it's heavy.

Speaker 2: 20:14

I don't know if you guys have heard of habit stacking, but the idea is that, like what you're doing one thing and you just stack something else that you maybe want to start doing so. For example, like if I want to start journaling in the morning and I have my coffee routinely already, I might just stack that like okay, when I have my coffee I will be journaling, and then you're more likely to stick to it. It's kind of that same idea of like maybe you put on a certain creator when you are cooking dinner and now, like routine, every time that you're cooking dinner, every time that you're cooking dinner, you put on a certain creator. Or like you put on a certain podcast, because that's part of your routine. So now a people are watching the same people all the time. That's how you're, you're building that relationship.

Speaker 2: 20:55

But but b they're spending way more time with you, which inevitably is how relationships are built, right? You even think of, like In-person relationships. The more time you spend with someone, the more you feel like you get to know them. You feel like you trust them a little bit more. That's how relationships are built. So if your audience is spending an abundant amount of time with you, it feels Parasocial relationships get kind of like a bad rep. But that's kind of what it feels like, right, like you feel like you get to know people a little bit better. You feel like you Get a good understanding of who they are, why you trust them, and so it really, and that inevitably leads to assuming you're we're bringing this all back to sales. That brings it back to the people are going to want to buy from you because they trust you, they trust your opinion, they trust the products that you use, things like that.

Speaker 2: 21:46

Yeah, we're sorry I've been. For example, I've been listening, I've been watching the Basement Yard podcast like nobody's business. Nobody's business and I know I'm late to the game here because they've been viral on TikTok for like the last year. I can't scroll on TikTok without seeing these two men, but I started watching it recently. I feel like I'm besties with them, like I'm loving it. I'm putting it on, I'm watching them while I'm cooking dinner, while I'm eating lunch, I'm watching them on the treadmill, because I haven't. There's so many episodes that I'm just going back into the archives.

Speaker 1: 22:20

Yeah, I'm just watching all of them. I like to watch Theo Vaughn's podcasts in person. Like I, rather watch him than listen to him. Watch them, yeah.

Speaker 2: 22:31

They're certain. That's how I feel about I watch Brooke and Connor Love watching, watch the Brodsky report, like those. I love to watch all of those and it is. You do feel like you get to know what's interesting. I think especially about like those two podcasts I think actually all of these could, could fall into it because the podcast go viral so regularly, like clips from all of those podcasts go viral so regularly. But it is interesting when you're used to seeing just the podcast clips versus watching the actual podcast. You do feel like you understand them a little bit more, because the clips that are being posted on the short form platforms are like highlight reels right, it's like the funniest moments and sometimes they cut stuff out. There might be something in between the two clips that they cut to look like they were like back to back. You know what I mean.

Speaker 1: 23:23

Just like you said earlier in the first section, just about like that you're kind of the personality like happens in those dull moments kind of sometimes, where you're like you're able to see them, their facial expressions, and like those types of things which feel the, I think, a stronger connection than you know what I mean, like the just.

Speaker 2: 23:43

Well, theo Vaughn's even a great example of that too, because his delivery feels very off the cuff. All of it feels like it just off the dome, like he just came up with all of it. But it's because of those dull moments that you think that right, because there's so many moments where he's like what was I? Saying when that's the stuff. That's not going to make it in the short form clips, but when you watch it long term you're like, did he really just come up with that?

Speaker 1: 24:12

Yeah, it's so true. That's what I was thinking when you said that.

Speaker 2: 24:17

So, and then even thinking about it like on a business standpoint, I know we're talking a lot about creators, but I think, like we said, the educational stuff can happen a lot. I also think that even if this does apply to creators a lot right, like right now, I think it's probably easiest for creators and influencers to be creating long form content. Unless you, as a business owner, want to like ramp up your personal brand or something like that, that's obviously an option, but I think lifestyle type of content is the easiest to do long form. But I think it can impact businesses even in the way that you do brand deals with influencers. Like I've said this for a long time, but I think YouTube brand deals are probably the most lucrative in terms of what you're getting back as a brand, because the content is so evergreen. Like, like I just said, with the basement yard, this podcast, they're on like episode 400 and something. They've been doing this for such a long time. But me, as a new viewer, like I just found them right, so I'm watching clips from six months ago now versus like it was a TikTok page. I'm probably if I just found someone on TikTok, which I did, I just found this girl named Maggie Sellers and I'm loving her, but I'm I'm going back to long form content of hers, right, like I'm really not going that far back on her TikTok I'm listening to, like podcasts and things like that. So I do think long form content for influencer marketing is probably where you're going to get the most bang for your buck, because it's evergreen. That's very true too. So those are some of the benefits of long form content. Like I said, a lot of that feels like it has to do with influencers and creators, but I do think there's a way to apply that to to businesses as well.

Speaker 2: 26:09

But now I want to talk about, yes, long form content is on the rise, but does that mean short form content is going out? I don't necessarily think so. I think they can both work together. In fact, I think short form content which we've seen this with shorts, with YouTube shorts from the very beginning we've said this, and I think this was the intention with YouTube shorts was maybe less to compete with TikTok and more to like integrate it into what they already had, and I think that's it. Short form content is a really, really great way to promote your long form content, which is exactly what we're seeing with these podcasts? Right, we've been seeing that forever. Like I said, shorts has been doing this from the very beginning. But essentially using shorts yeah, it's essentially using those clips to drive people to the longer form content. So, like I said, we see it with podcasts. We see it with comedians a lot, right, comedians will post.

Speaker 2: 27:06

Matt Reif is like on the downfall right now and I'm not the biggest fan of his at the moment because he's a bit cringed, because I think that means he needs to be canceled. Maybe not, but is he embarrassing? Yeah, we don't need to get into it, but his crowd work was really what got him places. Right, short form crowd work. And then that was driving people to either go see him in person, which I think would be a variation of long form content right, because it's a long form show. Or now he has a Netflix special out, right, like, a lot of comedians are doing that either sharing like clips of their special to get you to go either it's Netflix or to Amazon or to YouTube, wherever it's hosted, and watch their long form special, or they're posting the crowd work with the same idea. So we've been seeing this. I think it's just going to evolve and more popular.

Speaker 2: 27:58

Yeah, I also think there's still space for short form content on its own. Not everything needs to be a long form piece of content, even using comedians as an example and like if they have a one liner type of joke, like, or they want to test it out, you know, and not put it in their long form content, or they want to tweak certain areas, things like that. Like if you have one thought or you have one question that you want to answer and you don't want to make it into a whole thing, I think there's still a place for that and I think that's what short form content does Best. Right, it's just a like quick thought, and that's why we see so many tiktoks do well worth people talking to the camera. Right, because it all feels off the cuff, it all feels like, oh, this is just a thought that they had. So I think that's gonna stay the same.

Speaker 1: 28:47

It's good for other kind of right. Yeah, I think yeah, I agree.

Speaker 2: 28:54

I think there's definitely a place for both of them in your content strategy. I also think If you aren't, like I said, short form content kind of feeding into the long form content, if you aren't like a podcaster or a comedian, they're still away. Let's say, you make vlogs. I think there's still a way to use that long form footage and edit it down into short form content. So there's ways to repurpose it too right, like, let's say, you even did I've been saying this with youtubers a lot too recently. I feel like this has become very popular where a lot of the vloggers that I follow will still have like 30 minute long vlogs like week in the life situations on YouTube and then they edit it down almost like a trailer for Short form. But because we've seen Like ASMR type of videos or clean girl type of videos or like day in the life videos do well on Reels and on tiktok, it actually works in their favor that they're boiling this down Into like a 30 second clip Because people are already watching that.

Speaker 1: 29:57

There's a way to use like live, or I've been seeing a little bit more about lives too, and maybe it was his tiktok shop kind of built on live like do a lot of people do that Some people.

Speaker 2: 30:08

That's the QVC aspect that I'm like. What the fuck is going on.

Speaker 1: 30:17

That into a long form. Sometimes I think yeah, I think no, you do well.

Speaker 2: 30:22

Instagram's been doing that from the beginning, right like you could go live and then save it to your page.

Speaker 1: 30:27

Yeah, exactly, that might be an easier way, like an easier way to dip into the long form without having to be overwhelmed by Cutting, and are making a full episode or a 15 minute episode.

Speaker 2: 30:42

Yeah, I also think with the long form, like, you're already getting the content right so you can edit it in so many different ways. Like long form content, you can really only edit it one way right. But, like again, let's use the vlog as an example. Let's say there's a clip in your vlog of you like cleaning your apartment. You can take just that segment, just that content that you filmed, and turn it into a like clean my apartment with me. Asmr video on tiktok you know what I?

Speaker 2: 31:11

mean Like you have the content now that you can use for so many different Things you know like types of. I think that's also one of the like beautiful things about long form content is it does require more Footage and more content, but that also means you have a Huge bank of footage to use for other types of content. Yeah, even just b-roll footage, or yeah, yeah, facts, yeah, exactly like. I think that's something that people deal with a lot. We hear a lot like people just don't have the content to keep up with social media Are they just this is just one easy way.

Speaker 2: 31:46

If you kind of commit to long form content that can last you so long. If you did one bringing it back to business, if you did one like 15 minute Q&A, you answered FAQs, like just questions that you're getting all the time. You can turn that into like, let's say, you answer 20 questions in this 15 minute long video. You can literally, if you wanted to, if you were really running short on content, you could turn that into 20 different tiktok videos.

Speaker 1: 32:13

I.

Speaker 2: 32:14

Mean like make each one into its own video video. Mm-hmm so I think there's a lot of benefits of it. I think short form and long form go hand in hand. Really, I don't think one is gonna push out the other by any means, but I do think it's something worth looking into. I think there's a lot of benefits to long form content, whether that's changing the influencers that you work with, creating long form content of your own, like I think there's a lot of benefits are I.

Speaker 1: 32:43

Do think you know how these platforms favor certain things. Right now, I think tiktok is favoring that long form content. Oh for sure?

Speaker 2: 32:54

Well, we even talked about have you gotten those pop-ups? When I was doing a little bit of research about this, I've seen a few people say there's a lot of incentives on tiktok, like I was getting. I told you this like a few months ago. I was getting a lot of pop-ups on tiktok that are like try one minute, like one yeah videos or videos over one minute, like they're letting us know that they're favoring it.

Speaker 2: 33:14

They're not being secretive about it. It's very clear that tiktok is promoting longer form Content and they they want you to do it. They want you to be like let's try that, let's try a one-minute video, let's try over one minute, whatever. So they definitely are are pushing it, so it might be worth trying trying it.

Speaker 1: 33:34

Yeah, I agree, this is great information I liked it.

Speaker 2: 33:39

Yeah, I'm excited about it as, like an avid YouTube watcher, I'm pretty excited about it Because sometimes short form content just isn't it.

Speaker 1: 33:51

Definitely seems waste like and you can waste way more time. I feel like, even like you think it's what form is like you're Spending less time, but I think you end up spending more time just scroll which actually is.

Speaker 2: 34:04

I don't remember if I said this on the podcast Last week and I meant to put this in the outline, but I saw one girl describing the difference between short form and Long form content and she was saying like scrolling on tiktok, you leave feeling like defeated and like you wasted your time. Versus you leave a YouTube video or a longer form content and you usually leave feeling like either I got- Money is not the right thing, but yeah, you've got something out of it.

Speaker 2: 34:31

You either leave feeling entertained or you leave feeling inspired or something like that. It doesn't feel as like Doom scrolling.

Speaker 1: 34:40

That's like you're feeding your depression. Yeah, it doesn't feel as empty as like, yeah, I agree.

Speaker 2: 34:47

So I thought that was interesting. I saw that a few days ago and I feel like it really like resonated. I was like that is true. I feel like when I watch longer form content, I either, and I'm just getting something out of it.

Speaker 1: 34:59

You feel like you read a book, or you feel like you listen to a podcast, or maybe yeah, I yeah, or you know, and it doesn't seem as Negative.

Speaker 2: 35:11

Yeah, and even it's funny, like I don't know the real reason behind it. But I could watch someone, for example, like Olivia Jade. I can watch a YouTube video of hers. I like knowing that she makes she's so much money, she's like living this lifestyle that I'm not, but I don't necessarily walk away from her video being like oh, my life sucks, like because I don't have all this versus.

Speaker 2: 35:33

I can scroll through TikTok and see a million girls in their like High-rise apartments and they're like restoration hardware couches and I leave that being like why don't I have what they have?

Speaker 1: 35:45

You know what I mean.

Speaker 2: 35:46

Like it's just and I can't explain it, because I'm kind of seeing the same thing just in different Formats, but one makes me feel Inadequate and one doesn't make me fire. Yeah.

Speaker 1: 35:59

Yeah.

Speaker 2: 36:01

So, anyways, I'm kind of excited to see where long form content goes from here. I do think it's like I said, it's obviously making a comeback and I'm excited to see how Creators kind of lean into that. I'm excited to see how businesses specifically lean into that, because I there definitely has been a moment in time where businesses leaned into YouTube, but I'm just curious to see what that looks like now because I know I can go back to that.

Speaker 1: 36:27

but that vertical content, because it was like If you make long form content on TikTok and then you carry it over to YouTube which I've done for a client here there like it's not as enjoyable to watch on a TV in long form. That's why it's really difficult. It's the opposite.

Speaker 2: 36:45

I think it's you film in horizontal, make sure there's enough space. This is what I mean. We see podcasts do it all the time. They film horizontal and then they're able to. There's enough like white space around it, negative space around it, that they can cut it into vertical content without it looking weird.

Speaker 1: 37:06

I mean, that's how it is. You know, he's like knowing you're filming white space like parameters, yeah you just have to have-. But I was like what if there will ever be TVs that are like vertical?

Speaker 2: 37:18

I don't think so. Because it feels so specific. Like I said, we saw the failure of Quibi. I'm actually I need to look into this because I want to know how they. According to Wikipedia, it says Quibi was a short-lived American short-form streaming platform that generated content for viewing on mobile devices. I want to see who was on it, though. Quibi spent over a billion dollars on commissioning original content in the first year, totaling 8,500 short-form episodes and including over 175 shows, so Mr Beast had a show on there, like I said-.

Speaker 1: 37:59

I do remember the one that used. What's her name? Well, I remember like ads.

Speaker 2: 38:03

It was like a court literally ended in 2020. So they tried, they tried.

Speaker 1: 38:10

But I think they tried real hard with the money.

Speaker 2: 38:13

I think they essentially tried to make it like long-form content in the sense of it was like original shows, but they tried to do it like TikTok, where you would maybe it would be like a few minutes and then you would scroll to the next episode. Pretty interesting to look at, anyways. Well, I hope you guys enjoyed this episode.

Speaker 1: 38:35

Thank you for thinking of it. It was really I think value.

Speaker 2: 38:38

Speaking of long-form content. This is long, so you're welcome. You're ready? All right, we'll talk to you next week. Bye.