Crafting Value-Driven Offerings: How to Launch a New Service

Ever feel like keeping your business afloat in a market that's more unpredictable than the weather is an art form? You're not alone. Join us, Terrah and Audrey of TJ Creative Agency, as we unveil our blueprint for thriving through service expansion and staying indispensable to clients. This episode is a treasure trove for entrepreneurs and freelancers looking to embed themselves deeply within their clients' operations. We're talking about making your business 'sticky' with value-packed offerings and clear, compelling marketing messages that resonate with your audience. Plus, we toss in a surefire tip to make your digital presence the go-to resource for your customers' most pressing questions.

Transcript

Speaker 1: 0:00

Have you ever wondered what goes into your favorite brand's digital marketing strategy?

Speaker 2: 0:04

I'm Tara, the founder of TJ Creative Agency and I'm Audrey, the Creative Marketing Director of TJ Creative Agency. Whether you're an influencer, a business owner, a content creator or just an overall creative person, we'll teach you how to create the perfect social media strategy and build your brand online. Welcome back to Social Sessions, everybody. This is our second time recording the little intro. We're back, still we're back. I'm like now I don't know what to say Everything feels like I don't want to say it Not authentic.

Speaker 2: 0:34

Exactly what I said. Yeah, yeah, I know. Anyways, welcome back to Social Sessions. Happy Thursday to you.

Speaker 2: 0:41

Listening to this, it's Tara and I here here to talk to you about social media and marketing, as we always do. This week. We are talking about kind of broadening your scope of work, adding new services, because I feel like that's just something every business goes through even every freelancer goes through because things change in your industry, in your market, and you need to adjust accordingly. If you start with one service, odds are you can't get by with just that one service forever. You're probably going to need to add something on and you're going to recognize the needs of your clients, which is going to make it a little bit easier. We're going to walk you through all of that kind of how we've done it over the last year. This is very much an on-trend topic for us because we've been adding new services over the last year and this is a conversation that we have been consistently having within the agency for the last year. That's kind of why we wanted to talk about it.

Speaker 2: 1:38

Before that, I wanted to remind you guys that we are on YouTube. I have said this a million times, but I am a podcast watcher. I have them on the TV most of the time. If that is like you, you can watch us. You can see our faces. Maybe you listen to this podcast and you have no idea what we look like. Now you know.

Speaker 2: 1:58

I mean you could also follow us on Instagram if you really wanted to see what we look like, because we're there obviously.

Speaker 2: 2:04

But if you wanted to see us have, if you wanted to see Tara and I have this conversation, maybe that's more fulfilling to you. You can watch it on YouTube. I think it is fulfilling, I agree, I like it. I feel like I like that you can see expressions and whatever. It makes a difference how expressions yeah for sure it just makes it more fun. It also makes me feel like I'm friends with everybody that I watch online.

Speaker 1: 2:27

Okay.

Speaker 2: 2:29

So for the tip of the week this week, I thought this was fitting because this feels pretty on par with an episode we did recently, which was about how to increase sales on, or increase your sales just through, social media, and I've just been making a lot of content about this recently, so this feels aligned. So one of the things that we had said prior in that episode was that you should be able to answer your audience's questions before they even start to ask them. They shouldn't have to ask you questions. They should be able to find all of the answers that they need either in your content or online, and so I found an article that was saying eight questions that your website visitors need answered within the first 10 seconds of doing your website.

Speaker 2: 3:19

So I would say I don't know if these all apply, but I would say these apply to social media as well. But, like I said, this is just something that I think is going to help you increase sales, as if you answer all of these questions. So number one was what are you selling? Obviously, that's honestly. That sounds really obvious, but there has been so many companies that I will see online that I'm not quite sure what this is. I really don't know what you're selling.

Speaker 1: 3:46

And I think that's actually an issue recently.

Speaker 2: 3:49

I saw TicToc about this the other day and this girl was like branding has become so minimal and I don't remember what she uses as an example. But it'll just have one word, the branding will be really minimal, and then the name of the product or the name of the brand will be one word and then the description will be helping to empower women. And you're like what is it? How? Yeah, like what exactly is? And I feel like the same energy kind of goes towards websites sometimes and social media, like people are so focused on the aesthetics that they're not like yeah, the message, yeah, like what even they are so true.

Speaker 2: 4:32

So again, sounds obvious, but you would be surprised there's like an insane amount of businesses that are not clear about that. So what you're selling, why your audience should care which is very much the pain points that I feel like we continue to tell you about like know your audience's pain points and address them, because that really is going to convey to them why they should care about your product. What's the cost? That's something that, like Tara and I have had this conversation a lot, because I think within products it's pretty clear. It's like cut and dry. You just like put the price of the product. Services. People, for whatever reason, do not want to put the price. They want you to call or book a discovery call or like inquire for the price and I just like don't think. I think it's a waste of everybody's time to do that Now. You don't need I understand sometimes with services you don't want to put like a blanket.

Speaker 1: 5:24

A flat price.

Speaker 2: 5:25

Yeah, right. Because things can change it can be adjusted, like even with us. Like someone can add on a certain service or maybe they like whatever, they need things that other people might not need. That's going to adjust their price. The same thing with, like a surgery or like anything cosmetic, like. There's reasons, but I think you can put a base price to be like.

Speaker 1: 5:46

Our starting point is starting point, or like a, what do you call it? Just like an in between, it's going to fall between like a range A range, that's the word I was looking for yeah A range. Yeah, that's always a good option too.

Speaker 2: 5:59

I just think it needs to be on there because it's such a big factor and if someone's going to purchase from you or book from you, that they should be able to determine that right off the bat. Number four what differentiates your brand from others? This feels very much like your why, and it kind of feels like it's tied into why these people should care about your product. But I mean, it's a good point and sometimes the thing is sometimes the way that this is conveyed isn't necessarily just in words. Right, you can convey some of this stuff like this one specifically what differentiate your product? It could be that yours is like it is more aesthetic, looking like. Maybe there's even down to like, yeah, that's a very big.

Speaker 2: 6:39

This is like a random example, but like thinking about deodorant like Axis not an aesthetic brand, really Like it's not, it's not something that you would want. Let's say, you have limited cabinet space. It's not something that you would want. Like on your counter. Native deodorant is very clean, very like you might want to have it on your counter. So it could be as simple as that, like. If I go to native's website and I see that that could be what differentiates it. It doesn't have it doesn't necessarily mean like written out. Here's what makes us different, like it could be through photos.

Speaker 1: 7:16

Yeah, I actually said this to Anthony last night. I know this is a sidebar, but I was like who wants to make a printer? That's aesthetically pleasing. Why are they so ugly? Like I had a print, put a printer in this office and I'm like it's so ugly, Just put it under.

Speaker 2: 7:30

That's why people have them hidden. People have like cabinets for their printers.

Speaker 1: 7:33

Yeah, because they're so ugly.

Speaker 2: 7:36

Yeah, it could be even down to like I feel like our place. I use them as an example all the time, but they did a really, really good job at becoming like an aesthetic kitchenware brand. Right, like, they even released a I think it's an air fryer and I think that was one of their. They have, like other talking points and other key points as to why you should buy this product, but that's like one of their big ones is that it's on your counter. It should look nice. Yeah, exactly. Another thing that should be answered is can they not even answered, but can they navigate your site with ease? This is really similar again to what Tara and I were talking about a few weeks ago, where, like, you do need to make the process as easy as possible or you're going to lose people. Who else is using it. This is a great place for this is why people will have like featured in Forbes or featured in blah blah blah, because it kind of tells you who is using it. Because, let's say it's a product and they say we're featuring women's health. Right, you kind of there's an association there with, like the type of person that's going to read women's health. So you have that association of the type of person that reads that magazine is also the type of person that's going to use this product, right? So, again, it's not like it's not so cut and dry that all of these should just be answered in your copy. There's definitely ways to do this in a way that, like, makes sense for your website.

Speaker 2: 8:58

Next one is who, or can I trust you? That's very much, I think, the reviews, that's very much like testimonials, things like that. Last one is how can I contact you? This one's insane because there's so many people that don't have this on their website but like whether that be a phone number and an email in the footer or that is like a contact page, those are probably the two places that I think are most looked like. If someone's looking how to contact you, that's what they're going to look for.

Speaker 2: 9:26

Is the. I always go straight to the footer to see if I can find an email, or I go to the contact page. I think that's pretty common. Yeah, but yeah, all of these things are things that should be answered and pretty similar to your socials, like a lot of these can carry over, like the cost can be carried over why someone should care what you're selling, what differentiates you, who's using it. All of that stuff can also be used in your content and in your highlighted content, which we've talked about too, like pin posts and highlights and things like that.

Speaker 1: 9:57

Yeah, I feel like that. It's like a mini website, so just trying to carry everything.

Speaker 2: 10:02

Yeah, I mean it's still. Yeah, because it's still the idea is. We talk about this all the time too, but the idea is it's kind of a first impression, right, they should be able assuming they find you on social media they should be able to have some questions answered and then they'll get like a more in depth look when they go to the website. Yeah, so that was kind of your tip of the week.

Speaker 2: 10:21

I just saw this article and I thought it was very aligned and it works nicely with what we have been talking about. So now, moving on to adding new services why you should do it, how you can do it, how you can determine what new services you're going to offer, all of that. So first I want to talk about, maybe, why you should even include new services. So, talking specifically about digital marketing, like it moves quickly If you think about it, social media was not even a marketing tactic 20 years ago, right, like it's still a very new platform, and to see how much that has changed in the last, even, honestly, even four years, like to talk about it has changed the game so much.

Speaker 2: 11:08

Like Instagram didn't even have video, however, many years ago. Influencer marketing is still very new. Like so much has changed and is now like required. I would say these are all marketing tactics that I think are pretty much a requirement for most businesses, so to see how that landscape has changed so much should be proof enough that things are going to continue to change, which probably means the services that you have in place right now. They might work now, but you need to be thinking ahead and thinking about what you can add that's going to elevate the services.

Speaker 2: 11:44

That doesn't necessarily I'm not talking about scrapping what you have. I'm talking about building on top of that. Yeah, so like for us. We were noticing, if we're like, let's just be transparent, we were noticing we would have a little bit of fall off with clients and we were thinking like we're not really involved in any other aspect of their business, their marketing. Right, and this is usually especially if we're talking about, like current climate, during a recession, it honestly does make sense that a business would scrap social media First as one of the first things.

Speaker 1: 12:22

Right, because it's an expense that maybe Not a smart move. I don't agree with it. I will say that I think it's the dumbest thing you could do, but from their perspective, they think it's the smartest.

Speaker 2: 12:32

It does make sense from like, a business, sense of like, if that maybe it's like a slower burn, right, we've talked about maybe the ROI doesn't come immediately. So if they're not seeing that return immediately, it's easier for them to make that cut right For something that is giving them a quicker return.

Speaker 2: 12:52

So that was just something that we were noticing is like, how can we kind of get invested more? And then also like thinking, you know, pulling back the camera a little bit, thinking about things that work really well with socials. So obviously we handle a lot of organic socials, but then we were thinking about, okay, what can kind of elevate, what can play with organic socials to help our clients, because a lot of clients want conversions, they want sales, they want leads. That's really the main thing For a lot of them not all of them, but for a lot of them. And we were like, what can kind of help with that? We were like, oh, email marketing, we know that email marketing can help with that. Or like other clients would be like, oh, we're not getting as many views as we want, and so that kind of opened up the door to paid ads or influencer marketing, which is something that we've done.

Speaker 2: 13:45

But we've kind of readjusted our structure within our business, which is another thing that I do kind of want to get into. That it used to just be something that we would kind of like do for clients sometimes, but now it's like, okay, this is a service that we offer. That does play really well with socials. You're doing it right. So that's kind of how we started the conversation of like wanting to add more services. Tara, do you have anything?

Speaker 1: 14:14

Yeah, I think it was you know, anthony, I'd heard this, you know I always Also for sorry for context, anthony is Tara's husband.

Speaker 2: 14:22

Oh yeah, sorry.

Speaker 1: 14:23

Yeah, anthony. So he had said he would say stuff all the time like you need to be more sticky, which I understood, and stickiness like you don't have enough. Stickiness like if you're in their business in multiple places, they may pull from one place but you still have them in another because there are chances of them cutting everything at one time is a lot more rare than it would be for them just to cut social and be like sorry, we're not going to do that now. So I knew it, I heard about it like maybe I should have been a little bit more forward in it, but it's just something that has naturally evolved into. We had to do it and we didn't really know how that would look.

Speaker 1: 15:06

Like I don't think. I think sometimes we limit ourselves to like what we're doing, like we don't have the capacity to add services, but again, it's really helped us create more of a sticky relationship with the clients that we do have and the ones that are with us. Now it's almost like we packaged which maybe you go into this a little bit later but making a package that includes two services. That way they can pull back from one but maybe they have to keep the other. You know what I mean.

Speaker 2: 15:41

Yeah, yeah, that's what I'm saying. Is that, like, I think when we think of adding services, sometimes people will think like, oh, I have to learn an entire new skill set, and blah, blah, blah, which actually leads me into the next point, which is determining what services you should add. But a lot of times it's things that you already know, that maybe the skill set overlaps with the service that you already have. So, for example, like influencer marketing is a great example of this, because we already are pretty well versed in the influencer world due to being on social media all the time and, like, having some experience with it, where there is a pretty big overlap between organic social marketing and influencer marketing. So it would make sense for us it's not a huge leap for us to go from this to that, but I think a lot of times people think when they need to add another service, it feels like a big leap. I'm not telling you to go from social media marketing to like web design.

Speaker 2: 16:35

super bowl commercials. Yeah, Like I'm not talking, you don't need to make like a giant leap. It's not like I'm telling you to go from one medium to another. I'm saying what kind of within your industry can you learn or do you feel like you're having some of the skills to do?

Speaker 1: 16:50

You know what, too? I think it's even as simple as like just making that thing that you're already doing a service. I think, like you said, social media is so new and the success that we've had has included a lot of these like little things, influencer marketing and those types of things that we've seen with our clients, but we didn't look at them as services until we actually had to be like wait, like that takes time. Yeah, you know what I mean, like, and so sometimes we do things and don't consider them a service or charge for them. But if it's taking time it's taking time out of your team or away from your team then it's considered a service and it should be charged for.

Speaker 2: 17:36

And I also think, like this is kind of where we were talking about the changing of packages too, where, like Tara said, influencer marketing was just like something we did. Content days was just kind of something we did. And then we realized, like that is taking a lot of our time and it's maybe not something that we should just throw into our basic package and something that we should charge extra for and turning that into a service. So I mean I like that you brought that up, because it might not be something entirely new, it might be something that you're doing, but realizing that like how?

Speaker 2: 18:09

much time you're spending on it versus how much you're getting paid is not working out anymore.

Speaker 1: 18:14

That's not working out. Yeah, exactly.

Speaker 2: 18:17

And then, as far as like bringing on a new service, if you're still like I don't really know what that could look like, look at the clients that you already have. What are some like? You are already having marketing conversations with your clients, right? So you kind of already know what's falling flat for them. Maybe they want to like reach a new demographic, but don't really know how. Or maybe their conversions aren't where you want them to be or where they want them to be, and they're not like seeing success in what they're doing right now.

Speaker 2: 18:46

What do you know as a marketing expert, as a digital marketing expert? What do you know could help them right? So, for example, if they want a new demographic, maybe that's a new platform that you didn't offer, right? Maybe that's like maybe they should be on Pinterest because they're trying to reach a different market, or they should be on YouTube. Or, like I said, maybe for us it was email marketing. We knew that could help with their conversions, but having those conversations and seeing what it is your clients need, what is kind of falling short?

Speaker 2: 19:17

for them is going to be helpful for you to determine what you can do to help them.

Speaker 1: 19:23

Yeah, where there's like gaps, because sometimes you are supposed to be the marketing expert at this point. I think that we get a lot of the marketing pushed on us, and so we should be able to identify. Well, that's actually something you're missing, and we can provide you with that service for this cost.

Speaker 2: 19:44

Yeah. So, like I said, like we, I'm going to use email marketing a lot as an example here because that's something that we recently launched. But it was very much like okay, we know that these clients want conversion, we know that there's a higher conversion rate with email. We also know that that's within our wheelhouse, right, we already do some copy with, like our blog posts and our emails and things like that, which I'll kind of get into that as well. But in the graphic design of an email marketing and things like that, like we, it's kind of within our wheelhouse the subject line kind of aligns with a hook for a video, things like that. Like it does align Place off each other, right, it's not like crazy for us to go from socials to email marketing.

Speaker 2: 20:28

So once we determined that, then it was like investing in the skill set is the next thing that you need to do, and I think, yes, you can take a course, yes, you can invest money, and I think that's great, but it doesn't always have to be money either. I think for us it was more so, like there's definitely free podcasts, free classes, but, like for us, it was investing a lot of time, like I know Megan did a lot of demos with different email marketing type of companies, like a flow desk, a clavio, a thing like that to see what's going to work best for our clients. So investing could also just be investing time. It doesn't have to be investing money, although I'm not against that. There's, like I said, definitely a bunch of courses that you can learn from, and if this is maybe a huge launch that you don't know enough about, then I would totally suggest investing in a course, investing in a class, things like that, but a lot of times it's just like investing the time to learn the thing. Yeah, so that's kind of what we did.

Speaker 2: 21:27

I will say, too, one way to kind of like invest in terms of time and like actually learning the skill set is to if you can implement it for your own company. This is something that we do a lot Like. We've been doing email marketing probably for the last like year and a half, before we actually did it as a service, and so it's because it feels to me at least, it feels a little bit more like ethical to put our company at risk before a paying client to make sure we know, because, also like at risk, that's a dramatic, you know, way to look at it, but like we're not really paying to do this, it's something we can test out, versus if someone started paying us to do and we couldn't deliver results because we didn't know what we were doing, then I feel a little bit bad, where we don't really have much to lose to try, a new Service on ourselves.

Speaker 2: 22:19

So I would totally recommend that, if possible, to try and do it with your own company, with your own audience, and see, like get the hang of it and really feel like you understand the skillset, understand the service.

Speaker 1: 22:31

I feel like we've done that with almost everything that we've done, really Like with. You know, influencer marketing is something that we're trying to dip into and that's going to be a lot of practice, but we're going to use some of the things we already have to do. So, or what did you do? Oh, the ads, right. Like you, yeah, I use a lot of ads. We test a lot with ads.

Speaker 2: 22:54

We test a lot to test ads, like I said, the email marketing, even down to like we've talked about, like influencer management. It's not a service that we offer right now, but it's something that I do feel like we have a lot of experience in and like, or we've talked about like kind of podcasting tours, podcasting PR type of situations, and I tested out with us first. Right, that's how I've gotten every guest on this episode is because I've really learned how to write a good pitch and get people on and same with like we've been on a few podcast episodes. Right, it's the same thing. I've learned how to write a pitch to be like we should come on your show or Tara should come on your show, or whatever things like that. So if there is a time when maybe we do want to make that a service, I think that plays into influencer management. I think that plays into, you know, if we want to go kind of a podcasting route. It's something that we've tested first, yeah, so just investing in the skill set I think is important and really like getting good at it. Next, we've got actually integrating the service. That's obviously going to be your next step.

Speaker 2: 24:06

Now I think what's really important is, sometimes we can be like we're going to do this new service, we have this new skill set.

Speaker 2: 24:15

Let's offer it immediately. But I think it's really important that you put a structure in place for how you're going to do that right, because you have it for your other services. For example, like for us with social media marketing, we have a structure of like okay, we have the discovery call, they pick their package. We have the call where we have these questionnaires that we send out. We know how long the onboarding is going to take. We already know the services or the softwares that we're going to use, everything like that. So we have that nailed down. But if we just decided today that we wanted to offer email marketing and then announced it to everybody that we're offering email marketing, it didn't have a software in place, didn't have, like, questionnaires in place. We didn't know what we needed from the clients. It would be a shit show. So it's important to like have that structure of how you're going to operate this service before you actually launch it.

Speaker 2: 25:11

So, like I said, it's the little things of like what software do you need? How much are you going to charge for it? Do you need any new equipment? And then it's also building out. You know the onboarding, like maybe you have onboarding for us. Like I just said, we have onboarding questionnaires. Are we going to send out that exact same questionnaire or do we need different questions answered? Do we need like for email marketing?

Speaker 2: 25:35

Again, using that example, we need, we needed to know do you already have an email list in place? Get that to us. That's not something we need with social media management. So things like that, like what do you need? Is the contract going to look the same or do you need to alter your contract a little bit? What do you need from the client before you actually start? And then, what is the timeline? So, again using these two examples, with social media marketing I feel like the timeline is a little bit longer. The onboarding is a little bit longer because we need a lot more from the client before we can get started. We need, like any professional photography, we need you to answer all these questions, we need your logins, we need you know your branding.

Speaker 1: 26:16

You know mobile brand kit. Yeah, yeah.

Speaker 2: 26:19

All of that kind of stuff where, like with email marketing, we need, like your email list and your branding. Really we don't need a ton more. Obviously, there's like the questionnaires and the goals and things like that, but there's less like deliverables that we need from a client to get started. So the onboarding is going to be a little bit shorter. Yeah, so just determining all of that before you actually launch it, I think is really important, obviously, and it's just going to make everything a little bit more smooth sailing and, lastly, is actually launching the service. So this again, this is where everybody likes to jump to right Is like the marketing of how you're going to launch a new service.

Speaker 2: 26:58

I like this kind of slow rollout maybe introduce the service to your audience without saying that you're offering it, like just warming them up to it. So for us, it was like before we launched email marketing. It was like I throw in a few posts here and there about the benefits of email marketing I believe we did a podcast about it, things like that just to like put it on their radar. Essentially. So same with influencer marketing like if that's what you wanted to start doing, maybe it's like talking about it on stories here and there, or it's like making a post about it, or it's like talk about it, just not in a salesy way, but in a way of like this is a beneficial service. Like that.

Speaker 2: 27:36

We've seen a lot of companies grow from this, things like that, just getting them thinking about it and then slowly start to roll out. Hence slowly start to roll things out Like top of the funnel type of content again could be like the viral type of content, things like that and then you actually roll it out right. Then you're like we have a new service, and I think a great way to roll out a new service too is to either bundle it with a current service that you have for like a quote unquote lower rate, because that's enticing or like an early bird type of situation. You see people do this all the time. You see a lot of like services or even like this, surprise it.

Speaker 2: 28:18

Yeah, if you order this or if you make a purchase in the next like five days, then you'll get this discounted rate and after the five days it goes up to full price, things like that. So offering some kind of incentive to purchase quickly, I think, is one of the better ways to launch a new service.

Speaker 1: 28:40

This is kind of a actually how we did it, really like you're just mapping out what we did.

Speaker 2: 28:45

Yeah, this is almost exactly what we did with email marketing. It doesn't always have to be big either. I also think don't forget about the clients that you do have when you roll out a new service. So we rolled out the service and then we followed up with, like, all of our clients and we were like, hey, this is something we offer.

Speaker 2: 29:01

Now We'd love to like bundle it with the package that you already have for this discounted rate and then also explaining to them this is why we think it would be so good for you. This is why we think it would be a beneficial package for you. Obviously, don't roll it like, don't try and push it on every client, especially if it doesn't fit. But if you think it's a good fit, it's worth bringing up to a client and just saying, hey, you know we offer this and I know this is one of your goals. Like, maybe conversion is one of your goals and email marketing has a really high conversion rate. Is that something you would be interested in?

Speaker 1: 29:34

Yeah.

Speaker 2: 29:36

So yeah, I just wanted to kind of roll out, like explain to you guys how we roll out a new service, why. Maybe you should start thinking about offering a new service and also hoping that this makes it a little bit less daunting, because the idea of rolling out a new service does feel like overwhelming because it maybe takes more time or is outside of your comfort zone. But when you really break it down it doesn't have to be so overwhelming.

Speaker 1: 30:02

Yeah, it doesn't. I think it is something, though, that, like I have so many like when you cause, when you compare yourself to other agencies or whatever, and you see, like all the services they're offering, you're like, well, we could do that. Well, we could do that. Well, we could do that. I think there is something to be said about like just going at your pace and not being overwhelmed by what you could do. I feel like for us. Sometimes I'm like I wanna continue to add services, but I don't wanna do them sloppy either, so I do think you have to do them in good time.

Speaker 2: 30:35

You know what I mean, yeah, yeah, I know what you mean, because then you're, I mean it's honestly, this is something that has come up in my personal life a lot and I've been talking about this like on my personal podcast a lot of just like. It's the same idea of you can't do everything well. So if we tried to launch like five services right now, they would all kind of be at like a 30% capacity. Like we would do any of them really well, we would just be doing all of them, okay.

Speaker 1: 31:04

I mean you could testify that I have said oh, maybe we should do web design, Like, maybe we should do that, and you're like but who does it?

Speaker 2: 31:11

Well, I do it. We can't do that right now.

Speaker 1: 31:13

I mean, you're like I don't know how to do that, I do, but like I don't have time, there's no way I could design a website on top of what we're doing now. So I do think just because you can do it doesn't necessarily mean you should do it either, right, but I?

Speaker 2: 31:29

just think, yeah, I think it's maybe rolling out like one at a time, getting good at that. That's why I also like really stress the structure of it, because that is going to help a lot with like getting good at it and getting like in a routine of it. And then, once you feel confident in the services that you have going in the new service that you launched, then you can, you know, reassess and be like okay, what else can we do? Do we have the time for this? Do we have the clientele for this? Things like that. But I think it is important to just find like one thing at a time. One thing at a time. I think it was good. That's this week's episode. You guys hope you guys enjoyed it.

Speaker 2: 32:09

I will say, like, if you follow us, I would love if you followed us on Instagram at social sessions podcast I believe is the Instagram, because I have been asking a lot more questions. I want more feedback from you guys. I think I asked about this on a recent podcast. But, like, I want to know if you guys prefer longer episodes or shorter episodes. Do you like when they're more to the point or conversational? I've been putting a lot of polls and like question boxes on our Instagram recently just to kind of see.

Speaker 2: 32:35

I want to gauge what you guys want Like. Who do you want to hear from? What kind of guests do you want on the podcast? Do you want more like internal stuff from us, because there was a moment in time where we were recording some meetings and using those as podcast episodes. Maybe those are the ones that you guys like, because it's kind of learning like from quote unquote experience versus us just talking to you. So if you follow us over there, I would love to hear your input on what you guys want to hear from this show. And until next time, we'll talk next week.

Speaker 1: 33:06

Bye.