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Social Sessions
Brought to you by TJ Creative Agency, a social media marketing agency, this podcast that will take you behind the scenes of the world of social media. Whether you're an influencer, a business owner, a content creator or just an overall creative person we will teach you how to create the perfect social media strategy and build your brand online.
Social Sessions
Influencer Marketing Dos and Don'ts
Ever wondered how the unpredictable tides of influencer marketing could be navigated to grow your brand? Terrah and Audrey are here to illuminate the path, offering insider wisdom on crafting strategies that truly resonate. In this episode you can expect to hear about;
- Instagram's newest updates
- Why you should never delete content
- Best practices in Influencer Marketing
- Things to avoid in influencer marketing
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Have you ever wondered what goes into your favorite brand's digital marketing strategy?
Speaker 2:I'm Tara, the founder of TJ Creative Agency and I'm Audrey, the creative marketing director of TJ Creative Agency. Whether you're an influencer, a business owner, a content creator or just an overall creative person, we'll teach you how to create the perfect social media strategy and build your brand online. All right, welcome back to Social social sessions. Everybody, I recorded this last week by myself and I had to.
Speaker 2:I redid the intro like seven times because I didn't like when, whenever I record by myself, I have to repeat things because I just like lose my train of thought or like I don't. I'm, I think I'm more critical of of myself when I record by myself, but also like four of the times I said welcome back to cashing in instead of.
Speaker 2:welcome back to social sessions Anyways. So welcome back to social sessions. We got Tara and I. We are talking about influencer do's and don'ts and I feel like we've talked about influencer marketing before, but things change. Things constantly change within influencer marketing, which we're actually kind of going to talk about today as we go into these do's and don'ts about how things have shifted.
Speaker 2:Like some of the don'ts were acceptable, a few years ago and vice versa, like, some of the do's were things that you probably like wouldn't have done a few years ago, yep. So we're going to kind of give you just a list of your do's, your don'ts, but we are also going to go over. We have two updates for you and I have thoughts on both of them. So the first one is that YouTube advises channel managers to not delete clips that they've uploaded. Like don't delete your videos. So YouTube product lead Todd I don't know how to say his last name said this was his tweet YouTubers don't delete videos unless you have a very, very good reason.
Speaker 2:When you delete a video, you delete your channel's connection to the audience that watched that video. If you want to maximize your growth, keep your videos public or unlist them if you must. So then they kind of went into like this article kind of breaks it down, and they're essentially also saying that you should not. If a channel regularly removes videos, it makes it harder for the system to trust that their content will exist or understand what the channel posts about, making it less likely to recommend it, which totally makes sense, because if you're posting and then deleting, why would YouTube recommend your channel if they think that video that they're going to recommend isn't going to exist in 48 hours.
Speaker 1:I think that. I mean, I've noticed that on all platforms. When you delete stuff, it almost like you're punished for it. So I'm always so terrified of deleting anything ever I will.
Speaker 2:I always, if I have to, I archive it yeah or on TikTok. I change it to only where I can see it. I'd hardly ever delete things, but I will change things. Same thing with YouTube, like if you just make it private.
Speaker 2:I think that's better than completely deleting it. Yeah, I also like kind of in this same tune, though like I don't think you need to be overly critical of your content either. If you delete something because it like maybe there was an error in it or, like you know, the date was wrong or the time or the price was wrong or whatever, like something like that, Sure, that makes sense that you need to remove it. But I think sometimes people will delete things because they don't get the views that they want it to or the engagement that they want it to First of all. That can come later. I think we've all seen that lately. Is that like on all platforms if you don't go viral or you don't get the number of views you want in the first 24 hours, that doesn't mean the content is going to perform poorly. There's still a chance for it to do well.
Speaker 1:But yeah, I would just I don't think you need to be so critical that you're deleting videos, yeah, and it's usually something so small that nobody is going to notice. How about that? Like we're so critical and then we're like no one noticed.
Speaker 2:No one noticed, yeah exactly and also, to be honest, sometimes if they do, it depends on what it is, but like if it's like a spelling error, it might actually help your engagement.
Speaker 1:Like.
Speaker 2:I've seen. I actually saw someone talk about this the other day. Just know that if you ever see a spelling error from me it's never intentional. It's because I don't know how to spell. But other accounts do it intentionally, like sometimes people. I've seen it a lot with people in the TikTok captions they misspell and I've heard a few people talking about this where they're misspelling things in the captions so that people point it out. I actually had that on a personal video of mine the other day. Someone commented again I don't reread anything before- I posted especially on my personal account.
Speaker 2:I do it more for, like, business accounts because it's on behalf of someone else, but like someone had commented, it was completely the wrong word and I just responded. I was like I didn't reread this. They were like they like just put the the word it was supposed to be with a question mark and I was like no, yeah, that is what I meant. I just didn't, yeah, I just didn't check, but it's really not that detrimental. Like I said, if people are doing it intentionally for engagement, then it's fine yeah.
Speaker 1:We've heard it from clients before and it's the most annoying thing to me because I'm just not, I don't care, yeah, I. It's like the most annoying thing to me because I'm just not, I don't care, yeah, I just feel like it proves human. You know what I mean? Yeah, it takes that element away that it was AI generated anyway and that it was a human error, like I appreciate human error.
Speaker 2:I also think, like there's some that I'm like, I get it. It also depends on the brand too right. The brand too right, like if you are supposed to be, like this leader in the industry, like whatever very well educated type of type of brand, type of person, sure doctor but most of the time I'm like it's really not that serious.
Speaker 2:I also like I do understand when people do it to us, like when people are like, hey, this is misspelled, I get annoyed, but I'm also like, yeah, I get it, you're paying us to make your content. You don't want there to be like errors in it. I get that, but especially if it's your own content, like it's not that deep. So, anyways, don't, at the end of the day, don't delete your content. Stop deleting your content because you're less likely to be pushed out to a new audience.
Speaker 2:The second update I do have some thoughts on as well, and that is that Instagram is testing being able to comment on specific slides within a carousel post, which I think is kind of exciting for both personal, like influencer-y, personality type posts and business type posts.
Speaker 2:Because, like, if you think about a lot of personality or influencer or just like personal carousel posts or photo dumps, right, yeah, that have nothing. Like first photo has nothing to do with the third photo, which has nothing to do with the third photo, which has nothing to do with the sixth photo, like I posted one the other day and my friend commented and she was like this is the perfect amount of unhinged. It like started with like a photo of me out with my friends and then it was like a conversation. The next slide was like a conversation between me and my friend and I was like need him biblically Next photo, dinner photo, a photo of what I ate that night, like they don't have anything. Last photo, the guy Bernard the elf from the Santa Claus has nothing to do with each other and in those situations I would love to be able to comment on just one photo right, because they don't have anything to do with each other.
Speaker 2:Exactly and even same with same, with like business accounts, especially because I think a lot of business accounts typically use carousels as a way to educate, right. The first one will typically be the topic and then it'll be your tips or whatever on the next pages. I actually think it could be potentially more beneficial on those types of posts because I think there's more room for conversation, like more room to start conversations, because each slide again is something completely different but has a different tip or a different whatever, however you want to present it, but I do think it's a better conversation starter.
Speaker 1:Yeah, I think it'll be interesting to see.
Speaker 2:I think it would be good. Like I said, it's still in testing, so this feels like the story of our lives. Whenever we give an update, it's in testing. We might not get it for a year, but just know they're working on it and you may get it and I may not.
Speaker 2:Yep, I still don't have the new fonts on Instagram. Do you have them on any of your accounts, any of the business? I have them on Sandy's account and I have them on the TJ account. I do not have it on my personal account. So I have it on some company accounts. I don't have it on my personal account. I swear to God, my personal account is like the last to get any updates.
Speaker 2:That's not fair. I never get them. Okay, now we're gonna move to the do's, the do's and the don'ts, but we're gonna start with the do's things that you should do with an influencer marketing.
Speaker 1:The first one is this is for businesses or for influencers, or both oh it, it's mostly for from the business perspective.
Speaker 2:Yeah, it's basically. There's a few that I think you can you can run with as as an influencer or as a creator. Actually, I mean, I think you you'll benefit from, like yeah benefit from?
Speaker 1:yeah, just benefit from them. I think both can benefit, but it is yeah, just benefit from them.
Speaker 2:I think both can benefit, but it is a little bit more on the business side. So number one is do establish long-term partnerships. This is one that I think has changed a little bit. I think you saw a lot more one-off partnerships in the past and I think, just due to the nature of influencer marketing and how it's been around longer, people see through that a little bit more.
Speaker 2:Yeah, so those one-off partnerships really don't do a ton, unless, like, the only way I could see this being beneficial really and this is like even then I don't know if it works is like if you're working with someone huge, right, like a Kylie Jenner, a like Kim Kardashian, a Justin Bieber, like someone with millions and millions and millions of people and just using it more as like commercial space than conversions, right, like you just want people to hear about your brand, but even then you probably can't afford that space. Right, that's for brands that are paying $20,000 for one post. Right, to get in front of X amount of people. So like those are kind of the only situations where I think one-off partnerships can work. Otherwise, I think it needs to be long-term right, because it feels more organic, it feels more like word of mouth and it also feels like, as a viewer, you can trust that partnership a little bit more, because you can assume that the influencer is actually using the product on a regular basis.
Speaker 1:Yeah.
Speaker 2:I think it also in terms of, like long-term partnerships. It's also helpful because, as we've said a million times, you have to see the customer has to see the product more than once before they actually purchase it, so they're more likely to have seen the product several times if it's with the same influencer.
Speaker 2:right, versus like doing this big, not to say this this there's still some benefits to doing like large campaigns, right, but instead of just giving every like 20 influencers your product to post one time, that doesn't feel like it does a ton, versus like doing three-month contracts with 10 influencers or longer, even yeah, because I feel like my does a ton versus like doing three month contracts with 10 influencers, or longer even, yeah, because I feel like my point being that you Just the long term.
Speaker 1:You need it longer. Yeah, We've done them both ways right and I definitely think that the results are always better when it's more of a long term permanent partnership.
Speaker 2:Yeah, absolutely Okay. Do you want to do the next one?
Speaker 1:The next one is obtain content permissions. This has changed definitely throughout the influencer marketing since it has been around. You used to be able to get away with not get away with I think that sounds bad but reusing the content from an influencer if you sent them a product, and now we're seeing a lot more come into play with usage rights and what that actually means for the influencer and the business. So this one is making sure that you have something in your agreement that is giving you rights to use that influencer's content.
Speaker 2:I think there's a little bit of a gray area with this. Only because, like, if someone is tagging you, I think you can share it to stories and I don't think there's really any. It feels weird if an influencer were to be like I actually didn't give you permission to share that on stories. When you can share anything on stories, yeah, you know, but posting it to your grid as part of your content calendar and your social strategy is when it does start to get like a little bit fishy and, like tara said, think there was this has changed a lot.
Speaker 2:We were talking about this before we started rolling and saying that, like when influencer marketing was first starting, I think there was the argument where the bigger account, if the bigger account is reposting the influencer, right, like, let's say it's I don't know, I had used Adidas as our example. Like if Adidas had posted an influencer in like 2015, that influencer might gain, you know, a decent amount of followers, because that wasn't a thing that was happening a lot. Now it's like if Adidas posts an influencer, it's like they're posting 10 new influencers a day, the influencer where they're used to have been, they're used to have been kind of a trade off of like okay, you get my content, I get more followers. Now it's like you just get my content and I get nothing, which is really why I think these usage fees started popping up a lot in the last like two years, because influencers recognize that right. They used to be able to be like oh, okay, there's a little bit of a fair trade here. And now they're like oh, we're just making this content for free.
Speaker 1:Yeah, and it also goes back to like when I owned the agency you know a lot of it was. There was a lot more usage rights included, like if they were going to use your image on a billboard, or that. I mean even with actors. You know those commercials can run years later and they're still getting paid for them. You know, like my friend was on a Party City commercial and she still gets a check for it, like anytime it's ran anywhere, and so I think that that rule definitely got pushed over to the influencer marketing side of things in a way that it just wasn't there before.
Speaker 2:Yeah, yeah, wasn't there before. Yeah, yeah, I do appreciate. Like from our perspective as an agency, we've had we had one client who had such. They killed it with the influencer agreements, like whenever I would go through their Dropbox or their whatever software they used, their filing system, they used, they had it all of their influencers, like any of the content, by three month usage agreements, six month usage agreements like unlimited, essentially, like we own this for however long they really had it filed, by how long you could use this content and like the date that it started, which, as the person doing their content, that was so helpful for me.
Speaker 2:Yeah for sure, but just making sure that you have those rights and you include it in your contract because, like I said, it's really about being fair to everybody. So, as the company, obviously you want to use the content where your product or your service is used, but you also have to recognize that making that content took time and you need to essentially pay someone for that time.
Speaker 1:Yeah and on, and that can be negotiated right. Like it could be, um you could I mean even when people offer to pay you for the usage rights, like I'm like sure you know what I mean. Like you offered. Um, I just appreciate them noticing it in general and offering it as an option.
Speaker 2:Yeah, okay. Next one is leveraging TikTok shop. You absolutely want to be using TikTok shop. I was just telling Tara a lot of these influencers I see that are using TikTok shop their videos. Like it's so clear that TikTok is pushing this and that they're very biased towards the videos that push some sort of a product, because these videos are always doing like exceptionally better than the other content that this creator is posting. So if you can like, if you're doing these TikTok ads or working with influencers on TikTok, I would definitely recommend getting your product on TikTok shop and kind of utilizing that in your deliverables and in your negotiation right Like if you are working with someone, make sure that they link to your product on TikTok shop.
Speaker 2:I think you're really going to get the most bang for your buck there. That feels interesting because I don't know if influencers because it's so new, I don't know if they're charging differently to link on TikTok shop, Like I don't know if that's an additional fee yeah, I don't either.
Speaker 1:I wonder that, and also with like, like, like to know it, or any of those other link type situations.
Speaker 2:That one feels less. I don't think they would charge anything for that because they, if they're linking on, like to know it, they're already getting an affiliate cut from every sale. So it actually benefits them to do it. But, like, I guess, same thing with TikTok shop, right, like if they. I think it works as an affiliate. I think whoever is linking to it gets something yeah, a penny, so I get a penny.
Speaker 2:Yeah, they get a little bit of something, but like I don't know if there's fees for that. But I would say, as a company, I actually think it would probably benefit both of you because, like I said, it is affiliate, so the creator is going to get some sort of a kickback and then obviously, the business is going to get some sort of a profit from selling the actual product through the TikTok.
Speaker 1:Yeah, all right. The next one is do allow them to have some creative control. So this one is huge.
Speaker 1:Yeah, I've seen it all kinds of ways. I think guidelines are helpful, but I definitely think giving them you hired them as a creator for a reason, right, like, and hopefully that's because they fall into your demographic of your target audience or you connected with their content in some shape or form. So when you start to put those limits on their creativity, I think you're going to get less good work. You know what I mean. Like that's just not gonna be what it could be.
Speaker 2:Yeah, I think I see this argument or complaint from creators themselves a lot too Exactly as you said, like they're hiring these creators for a reason right, Because they like the content that they're putting out. And as soon as these brands start to give out scripts and start to give out really specific guidelines guidelines and specific yeah, then then it's not really aligned with that creator anymore.
Speaker 2:Now, I think there is a place for both. Don't get me wrong. I think sometimes having a script, especially on podcasts, can be helpful. And even if you want them to say specific things about your product, right, like specific highlights I think it's better to give a guideline than give a word for word script, because it has the same energy to me as like one-off partnerships, where it feels like inauthentic. It feels like like here's the thing.
Speaker 2:The audience knows how influencer marketing works. Right, there's no secret around it. Like, there used to be a little bit of a. Are they getting paid for this? Are they not Like? There's really no secrets like that anymore, but at least when it's like integrated into the video or like is still entertaining, it doesn't feel like you're just being sold to right that. It feels like the video has some other purpose and it feels a little bit more organic and authentic. And there's almost still that illusion of like is this paid for? Is it not Like? Yes, the audience is smarter than you think they are. They do recognize.
Speaker 2:But when it's scripted, there's also so much more of a chance that someone's going to scroll right past that video because they're like, why would I sit in? It's the same thing as like if you are watching, like, for example, if you're watching a podcast or we throw it back and you like recorded, you DVR to something, yeah, you would scroll right past the commercials. If you had the option to scroll right past the commercials, why would you not? So it's really the same thing with the influencer campaigns. Again, there is a space for the scripted stuff. If you, if it's more usage right situation for you and you want to turn that into a paid ad and you know exactly what you want that paid ad to look like, then I think there is a, you know, a valid point for scripted and like heavy, heavy guidelines, but for the most part, that's not the case.
Speaker 1:Yeah, just simple guidelines. I think Hashtag make some keywords. Maybe some make product visible, logo visible. I can see those types of things.
Speaker 2:Or like talking points like these are the things that we want you to. You know, these are the benefits of the product. This is, you know things like that, but make it more. I always appreciate when I get like briefs and stuff from companies.
Speaker 2:I always appreciate when they give like links to videos that they like either with creators that they've had in the past or like other campaigns from other companies. When they're like this is kind of the vibe, it's just, I don't, I don't know, I think it's better when they're like this is kind of the vibe, it's just, I don't know, I think it's better when they're like this is kind of the vibe we're going for, if you can create something along those lines, but they're not like oh, say this word for word.
Speaker 1:Stand in a black in front of a white wall, wear this shirt. I mean, some of them get crazy, Crazy. Yeah, no, some of them, I mean some of them are crazy, crazy, crazy.
Speaker 2:Yeah, no, some of them seriously are so, and it's just, I don't know, nobody wants to see that. No, lastly, do have some way to measure success. This one is really important. I know I don't think you're ever going to be able to measure success like a hundred percent with an influencer campaign, simply due to the nature of social media. Like, there's a chance we've talked about this a million times with our clients, with you guys there's a chance that somebody finds your product through an influencer campaign that's posted today and they might not purchase that product from you until six months down the line.
Speaker 2:That's going to be hard to track, right. Yeah, because they might have followed you from that post or they might have saved that post and went back to it later. But it's going to be hard to track just due to, like, how evergreen some of this content is and how long it sometimes takes people to purchase from you. But I do think there are some ways to track right, like in an ideal world. Now, this isn't like in every scenario, but in an ideal world, you give each influencer their own link to, like, add to their bio that you're then able to you know, track the website traffic or, you know, measuring another great way, like we've talked about this, but HelloFresh always does. Where did you find out about us?
Speaker 1:Yeah, yeah, they have the dropdown menu and they usually.
Speaker 2:Now I don't. I don't know if they do it with influencers, but they do it with podcasts, a lot where you can drop down podcasts and then another dropdown will show up and then a list like every podcast they've advertised on or they'll have. Like you know, use this link like hellofreshcom, slash the podcast or something like that. Um, so that's more well, I think there's.
Speaker 1:There's different ways to do it. There is, and the more specific you can be, like those extra dropdown menus. I mean, that's just going to help you in the long run be able to measure which ones did good, which influencers you know are rising to the top, and then those are the ones you want to build the long-term relationships with.
Speaker 2:Right, and I think also just looking at the metrics from each individual post. But I also think there's something to be said about if you do get the usage rights and you post it on your own account, like maybe that'll do better too, because there are some times which we'll get into the micro influencers of it all, but there are some times where you're kind of hiring more so due to content than just influence. You know what I mean. Like you might like the way that someone makes content or the way that they shoot things, or you know something like that, and that might play a part more than their follower count or their engagement. Okay, moving on to the don'ts of influencer marketing, do not focus solely on follower count, because that's not one. Just because they have that many followers does not mean that's how many accounts they reach on a regular basis. On top of that, just because they have that many followers doesn't mean they have an engaged following, doesn't mean they're going to convert at all. So we've talked about this lot, but really, like you have to see how these influencers are talking to their audience, right, yeah, and also, like, in that same wavelength, this is kind of a micro influencer. I'm actually going to combine these two, because the fourth one was don't overlook micro influencers. Yeah, yeah, and I feel like these very much go hand in hand because, like I said, follower count doesn't necessarily equate to an engaged following. It doesn't necessarily equate to accounts reached, just like micro influencers don't necessarily always equate to like a higher engagement rate. But they do typically engage with their audience more right. They're on stories, they're talking, they're doing the Q and A's, they're responding to their comments, things like that. And those are typically the people that you want to work with, because it's a little bit more authentic, it's a little bit more organic and usually they're going to actually like your product. And one thing I was saying earlier in the micro influencer realm is talking about niche influencers. I actually think those are probably some of the best types of influencers you can work with, because there's a good chance that your product or service can fit into multiple niches, right. But if you think about it, if you follow someone that has a very specific knowledge, right, you are going to really trust that they're an expert in that whole field. And if you can fit your product or service into the field of expertise of this one influencer, their audience is probably going to trust a lot more. Does that make sense? Yeah, I think so too.
Speaker 2:So so I was using the example of like a personal example of like I'm obviously a spin instructor and I am in the gym a lot, I'm like sweating a lot, I do a lot of like activities. So I recently have been looking for like a tinted moisturizer, slash, sunscreen, something that isn't super cakey. I don't want it to feel like I have a lot of makeup on. I just like want it for when I teach A, because I'm like on a podium with lights on my face. So I of makeup on. I just like want it for when I teach a, because I'm like on a podium with lights on my face, so I want something on.
Speaker 2:But it's like kind of a niche request. Right, like not everybody needs that. But, for example, I followed this girl online who is also a spin instructor and she did a hall, like in her car or like in the spin closet or whatever, before she went to go teach a class, essentially explaining exactly what I was just saying that I needed, right, and that's so niche, but it was enough to make me be like, yeah, okay, that's on my list, that's something that I need because you're in the same situation as me. Right, it's a really niche situation, but like we're in the same situation and that's probably going to get me to buy it over, like some beauty influencer being like I love this because it's mattifying and it's blah, blah, blah when that's not something I care about.
Speaker 2:Yeah, you know but again when I say like the niches too, like just because she's advertising this product as like a fitness instructor doesn't mean that the beauty influencers can't also influence with it and advertise it and market that product. It's just going to be marketed differently, yeah, you know. So I actually think those have a lot more like value and connection. I guess I think it's marketing more on connection and niche requests than just follower count.
Speaker 1:Yeah, I don't think follower count applies really at all anymore. Honestly, even going back to Andy's stuff, my daughter has a following, but her audience is so disengaged because she's been so inactive for so long that to reignite that would take a lot of work and a lot of her talking to her audience and rebuilding that again, and so a lot of these people. And again it's so easy to buy. It's just hard to know what's true. So when you can actually see the influencer engaging with their audience, that's a good indication that, um, they're talking to somebody. So, yeah, you know what I mean.
Speaker 2:Yeah, yeah, that they actually have someone that is like watching their content wanting to hear what they have to say yeah, for sure, don't use influencer content without permission.
Speaker 2:So really similar as to what we were talking about with, like usage rights and things like that. But it does get a little bit murky. I saw, for example, if you guys know who Manny M-U-A is, the makeup artist he was talking about this the other day how he has someone running his brand's socials and someone had tagged this like micro-influencer, had tagged them in a post that she did like a reel or a carousel or something like that, and they had reposted it. And she essentially reached out this micro-influencer and was like hey, you did not ask me to use that permission, that's my content, like I need you to take it down.
Speaker 2:And Manny, I guess, went to his social team and he was like you guys cannot be doing that. And it's the same thing that we were talking about earlier. It's not how it used to be before. I think that would fly because the micro influencer might feel like they're getting something out of the deal the exposure, the views, the followers, whatever. But that doesn't really happen anymore because influencer marketing has been so normalized and there's such a saturation of influencers that you're really not getting any sort of exposure. You're really not getting any sort of like followers in return.
Speaker 2:Yeah, I know so. And that's not to say you have to pay every single person that you're posting. You just need to get that permission. You need to reach out and be like hey saw that you like tagged us. Is it okay if we repost that now they're? They can very well come back and say my usage rates are X, y and Z, but you also might have some that are like yeah, that's fine, you just need to ask. You just like really, the baseline is you need to ask, you need to get the permission before you post them.
Speaker 1:Yep, don't overlook FTC guidelines.
Speaker 2:All right, ensure that the influencers disclose their partnership with you and your brand and conspicuously to avoid potential legal issues and maintain transparency with their audience. So where do you I mean, we've seen people even like Kim Kardashian has gotten in trouble for this. We've seen a lot I think there's a little bit of a crackdown on this recently of you have to disclose when this is an ad. I think certain countries also are a little bit more strict with this, like, for example, I think the UK is a lot more strict with these guidelines than the US, but I think the US has kind of been using these like giant celebrities or like macro influencers as examples here for not using, like not disclosing when something is an ad.
Speaker 2:So it's just better safe than sorry. And it's really not that hard to put it in those guidelines yeah, put hashtag ad, whatever you know, whatever the guidelines are familiarized with your, yourself with that and put it in your, your brief or your guidelines that you're sending over to the influencers, because also some of them might not know if you're working with micro influencers.
Speaker 2:Some of them might not know that they have to do that. Yeah, so, yeah, don't overlook those, don't overlook those, perfect. So anyways, those are our do's and don'ts kind of updated for 2024. I feel like we did this maybe right when we started the podcast, but again, things have changed so much that you know, influencer marketing looks a little bit different.
Speaker 1:Definitely does.
Speaker 2:Next year we'll come back again. Yeah, Maybe. Maybe we'll come back in a year or two with more updates for you guys more do's and don'ts, but for this week that's all we've got.
Speaker 2:Would love it if you rate and reviewed the podcast. Also forgot to tell you guys Tara is doing one-on-one. So if you want a one-on-one and audit from Tara, the link will be in the description for the podcast. I told you guys last week we are also taking new clients. If you need someone to help with your social media you're kind of tired of trying to DIY it, tired of trying to do it on your own go ahead, apply to work with us. We'll set up a free discovery call with you. Really determine, like, what you need, how we can help you If we're a good fit, totally free, and it's about a 15 to 30 minute call. So really no commitment there. But if that sounds like something you need or someone you know needs that, the description or the link will also be in the description. And until next time, you guys, we'll talk to you later. Talk later, bye.