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Social Sessions
Brought to you by TJ Creative Agency, a social media marketing agency, this podcast that will take you behind the scenes of the world of social media. Whether you're an influencer, a business owner, a content creator or just an overall creative person we will teach you how to create the perfect social media strategy and build your brand online.
Social Sessions
New Content Ideas and Trends We Are Loving: Inside a Creative Meeting
Step inside a brainstorming session with TJ Creative Agency! This week’s episode is a look inside one of our agency meetings that we do bi-weekly to discover new creative ideas and bounce concepts off of each other. We hope this feels like you're a part of the team and fuels your content ideas!
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Have you ever wondered what goes into your favorite brand's digital marketing strategy?
Speaker 2:I'm Tara, the founder of TJ Creative Agency and I'm Audrey, the creative marketing director of TJ Creative Agency. Whether you're an influencer, a business owner, a content creator or just an overall creative person, we'll teach you how to create the perfect social media strategy and build your brand online. Hi guys, welcome back to Social Sessions. We are so happy to have you here for yet another episode. I wanted to jump on here and give you kind of an introduction to this week's episode, because it looks a little bit different than what you're used to, because we have the entire team on, and not only do we have the entire team on, but this is really a fly on the wall type of conversation. So basically, we recorded our creative meeting that we have every two weeks and wanted to really give you guys an inside look into what that looks like. So basically, what this meeting is is it is really all about creative inspiration and finding inspiration outside of the accounts that we have right now, and it's really a place for us to bounce ideas off of each other and just allow ourselves to be inspired and feel creative. So the way that it works is all of us come to the meeting prepared with four to five different either photos or links to TikToks or links to, maybe, a commercial that we saw or a billboard. It can really be anything but just something that kind of made you think, wow, that's a great idea, or I like something about this, or whatever it is. And, as you will hear in this call, our inspirations that we bring every week really differ from person to person, and some of them have absolutely nothing to do with businesses and some of them have absolutely nothing to do with businesses, and some of them are super aligned with one specific client we might have. So it's really all over the place. But I wanted you guys to kind of get an inside look into what this meeting looks like, because this is really, I think, one of the key ways that we stay inspired and we keep new ideas kind of coming through the door and keep our client accounts fresh, um. And I also think a lot of these are timely ideas. We literally recorded this the day before this episode aired. So all of these ideas should be pretty timely. All of these campaigns that we're talking about should be pretty timely, um. But yeah, I just kind of wanted you guys to see what we are talking about. That we're talking about should be pretty timely, um, but yeah, I just kind of wanted you guys to see what we are talking about, how we're getting ideas, because that's one of the things that I think a lot of people struggle with the most is not knowing what to post, not knowing where to get ideas, not feeling inspired. So I hope that this is helpful for you, especially if you don't have a team like this you can bounce ideas off of. Hopefully this will kind of feel like you were in that meeting with us and and give you some ideas. So, without further ado, here is our creative meeting from this week.
Speaker 2:Okay, my first one. I don't even remember. Oh, this is such a random one. It's just basically like a collage of different photos, but but it has like, some of them are moving. They're more like videos. It's actually, I think, from a stock image company, but I've been really into collages lately, like different variations of it, not even just like this, but I feel like there's a lot of fan edits too that are kind of collagey. I didn't put any on this list, but I've seen a lot that I feel like I've just had fun with that in terms of of graphics yeah, I actually did notice that too.
Speaker 1:Like I don't know if there's a, it's like photographers, a lot, are doing the collages so that they can like show more of that session in like one post rather than like also having just like 10 slides. You know what I mean?
Speaker 2:um, something I've noticed too, but I do like it yeah, I've seen people also do the collage, like like you're explaining. I think there's a bunch of different types of ways. I have been liking the ones on Pinterest that are like there's like they, they cut things out and it literally looks like a cut and paste collage. But there's also the ones that I think you're talking about too, that photographers will do where it like overlaps, which we've seen for a while. But I kind of feel like they're coming back in a carousel post where one photo will overlap between the two and it's one they design as like one long, horizontal. But I feel like they're kind of having a resurgence, if you will.
Speaker 2:Okay, the next one is really boring. I just liked not so much the first slide, but the second slide. I liked the spacing. I liked how they have I don't know, I just am kind of into trying to space things out differently. Obviously, we make so many different graphics that it's easy to either align everything to the left side or align it all centered. That I liked that they had one in one corner and one in the other corner and also that they spaced it out, like if you scroll through this entire carousel, you could see that all it's just different types of memberships. Right, they could have easily fit one through four on one slide, but they separated it to have two on each slide, just kind of. I feel like it was more visually entertaining, if you will. Um, okay, the next one is I don't really bring sounds here that often, but this sound makes me laugh every time I see it. I feel like Theo Vaughn doesn't miss with the sounds and it's the. Let me just slam my head in the car door of my Honda Civic.
Speaker 3:I feel like it's easy to apply to literally any of our clients, but the Theo Vaughn, he's like really having a moment on TikTok lately, I feel I love that one Cause that's an easy one too that you could like translate and put into most any type of brand or like any type of platform you could totally like. The versatility of that is really good too.
Speaker 2:Yeah, also, it's just like silly and when you go through the sound like of other people's videos, it really is so versatile, like I've seen a lot that has to do with like dating, but like also versatile in the people that are using it, right, like I've seen some that are like junior year of high school and then I've seen some that are like corporate America and I'm like okay, so everybody can use it. We have a broad spectrum of ages here. Okay, the next one I almost feel like we're bordering on outdated here, but they still make me laugh when people spoof the Montana boys and we'll do like I don't, I don't know how you do it company wise, especially for ours. Like I guess you could almost do it as like an introduction to like different services that you offer or different, uh, like if you are a clothing boutique or something like that. But it still makes me laugh and I think it's way funnier when one person does it by themselves, like they do the first one, then they run off camera, come back around. Those are the ones that make me giggle.
Speaker 2:Okay, this one is so random. The last two are two that I'm like yeah, okay, these don't apply to anything, but it's Brittany Broski, basically just saying one more shit, one more situation and it's gonna break me. One more situation ship. I'm joining the military. But I almost feel like kind of like distress this type of content. Like you could film something like this for a client or for a company, where it's like one more blah, blah, blah, just like almost like filming a meltdown. This is gonna sound insane, but it's almost like profiting or like exploiting tragedy for views. This obviously isn't tragedy, but like the idea of like someone having a mental breakdown or someone like losing their mind over something. It's kind of funny in in a like not harmful way, of course.
Speaker 2:And then okay, oh, the last one I have is, again, just like the way he films it. It's a Henry, henry, henry, henry, henry of him being like did you invite your crush over for thursday night dinner and not know what to make? What to make? Blah, blah, blah. I just like like his cadence and obviously we can't replicate his cadence exactly, but almost like in the way that everything he films feels like a joke, nothing feels, and I like even the way he introed it, like did you like almost giving a niche scenario? Did you blah, blah, blah? Well, like, this is how we can. The last two like aren't as applicable to brands, but I've enjoyed them. Yeah, I love those, I think those are great, perfect.
Speaker 3:So I'll. I'll start on mine. This first one. It's by the company Spritz, which I think the girl that does their social media is hilarious and like so witty and creative stuff. So it's on TikTok and it's a swipe over. So the first thing it says I think it says swipe to or how to become a little Spritz can, and then it swipes over and it says why did you swipe? And I think that's funny because I swiped and I feel like everybody swiped and I was reading the comments and it was like, oh my gosh, I swiped too and I think that's something funny that you could do um, a to boost engagement and you could put it in all different types of aspects, like I was thinking for our clients that are filler, botox, types of products like that. That's a good way to do products. I just thought that was a funny, like kind of witty one that I haven't seen that trend like overused at all.
Speaker 2:I've seen a bunch of companies use that one and it is funny like it's such an easy one. I saw an airplane one do it. That was like how to become a Boeing like 737. And then it's like why did you fly?
Speaker 3:yeah, no, I think those are funny and it's just an easy way to like boost engagement, give people to laugh on your page too. Um, the second one that I have is a product photography one. I think it's the one by elf. Let me check. Um, yes, it's elf, and so this is just like product. I know we've been talking a lot about product on these calls and I really would like to get some better product shots and stuff like that. I know we've talked about that, tara, with some of our different wellness beauty brands, but I like that this one includes like ASMR with it. Asmr has obviously been going on for a while that's not anything new, but I think it's still something that everybody likes. I never get bored of the ASMR with the video, so, um, I just liked the whole setup of this and how they combined all the different types of viewpoints and then also the ASMR involved with it. It's very aesthetically pleasing.
Speaker 1:Yeah, I think that's some stuff we can do with laced or I want to do with stuff. The only thing is, I think I'm going to have to invest in like some backgrounds, probably a table to like put like the setup for product photography is pretty intense from like the research I'm doing. Did you guys get that product photography thing I sent you? Did you like that, audrey? I thought you would like it probably the most, but I thought it was helpful to show you like shadows and things like that, and so I've been looking more into it. I think it is something that I want to maybe invest in. I think it's it would help separate us in in terms of, like the quality of content that we're producing. So, um, I'm glad that you brought that.
Speaker 3:Yeah, I agree, I've I've been really into the high quality stuff lately, like seeing a lot of that on my page and that's what's kind of getting my attention. Um, the second one this is a real. This is by skin farm and it was actually an ad. It's come up a ton for me for an ad, but it's one about their specials and it just like swipes to a bunch of different um, like you know, I think this one is yeah, 10 compliment, complimentary units of Botox, dice sport and it just like clicks to the different images of stuff.
Speaker 3:I was thinking about that especially with um ASW. They do a special every single month and it's always different. I love that layout of it where it's like they'll do probably five or six different things that they're giving out as a special, to like just swipe over to those really quickly and I just liked the sound that went with it. And again, we were talking about graphics and all that. I love the way that they have their fonts and like the way that it's typed out too, but I just thought that was a good one to use for any, even like events and stuff like that. That's a good type of video to do for that kind of stuff.
Speaker 2:I also love. I love any video that does like essentially the same shot with like a little tweak where it like moves quickly it almost feels like stop motion or something. But I love like when you know one feature in the photo is in the exact same place for like the five photos, I think it looks so good.
Speaker 3:It's engaging too, because you're like, wait, something's changing. So you keep watching it over and over again, cause you're like, wait, I have to figure out what's changing there. So I like that too, and I love the idea of just like whatever their specials were for the month putting some yeah, like just putting something different in your hand each time to represent that. Um, let me see. My next one is just a sound, um kind of similar to one of yours, audrey. It's just one that I thought would be a good like versatile one that we could all use for different clients and different accounts. And this one is it's a Kardashian sound and it's, I think, I can make your life easier. It says something about like giving you a makeover haircut, something like that. But I think that's great, especially for a lot of our aesthetics clients. It's great to use for Botox, for veneers, all that kind of stuff. It's just a good sound that you could like lay over with B roll.
Speaker 3:And then my last one was another product, one. I loved this display. So it's a phone, it's a picture of an iPhone, and then in the iPhone they have all these different products and then a hand comes in and reaches out the products one at a time. I just think that's a super, super creative. I've actually never seen a product reel like this before, so I thought this was really creative. And then, in this reel, it also gives you a breakdown of how you could create that yourself, which was really nice.
Speaker 1:Yeah, I really liked that one. Those are the types of things I think that we can do. I just think it's execution wise taking the time to do it, but I really love that too. Perfect, those are all of mine. Perfect. Okay, I'll go next. Let's see I don't know.
Speaker 1:I didn't look at these before I got back on here. So this first one, I believe um a sound that could be used for pretty much anyone, especially like before and afters, I felt like, because it's like um, the artist or the injector, and then the work or the lips or the it could be a stylist, anything really. But I really like, I think, the first part, I really like to like the way they shot that video, um, but I think it's something that we could utilize for pretty much everybody, especially in featuring, like before and afters, even stuff for us, like if we're trying to get that versatile, like or show the team more often on the tj feed. It's something that we could do, like the creator, the page you know what I mean or the, the content, so that could be.
Speaker 2:that would be good. I, like the creator, like for us to showcase each of our individual work. I also think that type of content, too, is good in terms of getting to know the people behind the business, and it's a really easy way to get people to be on camera when they're not comfortable being on camera. You know what I mean, because you can just use B roll rather than them like talking to the camera.
Speaker 1:Yeah.
Speaker 2:I agree.
Speaker 1:The second one I have is let's see, is it? Oh, this one is um aesthetic shot. This is specific to an idea for its headquarters or like the office and I think lacy is probably the only person that has like a space right now worth doing this in but to feature the headquarters or the place of business or whatever. But I like the transitions, I like the sound and I like the slow-mo portion of it. This one, I don't know if I have an explanation for it. I just said love this. So, oh, this is Lindsay Lohan, but I like how this was shot.
Speaker 1:I think it'd be fun for somebody that was up for it. I don't know who it would be, but it's like she's interviewing herself and I think that's a lot of fun to like get to know the person, the, you know, the owner, the, whatever, the injector. I don't think it has to be as formal as this. I think if you just filmed it in two different perspectives I mean, they would have to change their clothes, I guess, maybe but I think it would be super fun to do for somebody.
Speaker 2:I even think on a more broad look at that video, like, even if it's not interviewing, I think the two people on one screen, as in like one person playing both parts, has also become popular outside of just this interview, like I've been seeing a lot of people do it with the like fighting trend right, and it's so easy to do too. You just film, like keep the camera in the exact same place and move, so like one, one person. One version of you is on the right side, one version's on the left, and you can. You can just cut the videos together and there shouldn't be any like seams or anything, because the camera position didn't change. But I've been seeing that a ton lately, yeah.
Speaker 1:I think it's a good, a good way to do it. I also seen like well that one's different.
Speaker 1:I don't know if I actually put it on here, but also, if not, I'll save it for next week, this one, okay. So this guy's a genius. First of all, I don't know if you follow him, but all of the ideas that he put in here are actually really good. And if you do follow him, like I follow him and so I he always does research on all the brands and like and then kind of compiles like what's happening or what's trending or what's new in social ways that you could incorporate it into your brand. He talked about like using the different screens.
Speaker 1:You're seeing that everywhere where there's iPhones that have like in a row that show the message or you know, um, like we talked about with Lacey, some of the game stuff, which I think is an example I gave. The next example I gave, which is playing off kind of what Megan said to us yesterday in that morning text about the game. I think a lot of brands are playing into like games, whether that's like it was like a product search or something the one that Goop did and then the one that we created from the game Megan spoke about, but I've been seeing more of that type of content. I don't know if you guys have.
Speaker 2:I like the video of that guy explaining things, especially when he said putting things essentially into a format that people already know, like the Google search and things like that. It almost feels like captivating.
Speaker 1:Yeah, I think so too, and that another one, the one below, that is kind of just an example of the game stuff that I talked about. Like this one, I've been seeing a lot that tic-tac-toe with products. If you're like a product-based company, I love the tic-tac-toe one. And then there's that other one that's like almost like, uh, matching the product to the shape, the home lovers club one. I think that one is fun. So games. And then this is simple and maybe I went overboard, but this is, um, just doing content in reverse. It's so simple, like we already film it and I've noticed, like some, I noticed that early on and to tell stuff when I did things where I would just like reverse a video and it would do 10 times better, um, just to see something in reverse rather than in that same direction. If you've already created something, there's a chance you could just reverse it and get a whole different type of video. So those are mine.
Speaker 4:My turn. Okay, so I had to pull mine from not Instagram and not TikTok, because we've established that my algorithms really are not geared towards content creators, which is good and bad. But I have been able to find some cool kind of out there stuff that I think is a little bit more relatable to the common user, not necessarily like a target demographic type user, but kind of a callback to what Tara had said about the games. My initial idea with Connections is that I think it was something that a lot of people played but didn't talk about, and then when there was like one really bad one, I think recently, april Fool's they did all emojis and everyone lost their minds, especially on Twitter. So I think that that, like you guys had said, with the google search and whatnot, it's a recognizable format. One, two, it's a common wait that happened
Speaker 2:to me, the other day when I was recording, I think if you do like a peace sign too, like I did one, and someone got a thumbs up came up on the screen. I don't know. They're taking a page out of FaceTime book.
Speaker 4:Oh my God, that startled me. I was like I thought my camera was breaking. Oh my gosh, I lost my train of thought. But yeah, I mean basically something that people recognize the format, they recognize what it's about. Everybody knows what the New York Times is, so it makes sense for a lot of different things.
Speaker 4:And also, too, I think it's so simple in theory, which the game is in fact not simple but grouping things into that connection, like that factor that's along the line, can be used for everything, like we used it, or Audrey used it for our services. It could be done with trends, it can be done with different platforms. It can be done for a client, like, for example, with Sandy, anti-aging, redness tightening, just different categories of skincare that you could use. Or with Patella Hassan, you know, talking about different, maybe different types of skincare that you could use. Or with patella hassan, you know, talking about different, maybe different types of veneers or different types of dental surgeries that they could have. But I think that that's something that's pretty um, moldable, depending on who you're pointing it towards, um.
Speaker 2:And then for the next one, oh sorry, I liked um, it almost feels meme-ish to me, like putting your ideas or your services or your products into a format like that, either, like I mean, you see it with like billboards, or you see it with actual memes, obviously, and then like the connections game.
Speaker 2:But I also wanted to say I like that you pull from Twitter because Twitter is such a good place to like gather what people are actually talking about. Like I think and I've said this for so long I think a lot of trends start on Twitter, then they end up on TikTok. Sometimes those are reversed, but every other platform comes later. Like Twitter really starts majority of the memes and majority of the conversation that's happening online. So just being plugged into that and it's sometimes it's hard to take that in, I think, a creative sense because it's not as visual of a platform, but I do think it's a really good place to be plugged in in the sense of just like knowing what's going on online and I think the really important thing about Twitter, too, is kind of gearing along.
Speaker 4:What you had said about trends starting there is that it's text like it's copy, so it's people saying things very succinctly and very quickly. A lot of it's super witty and funny and whatnot. But if someone can get something that short and then you can turn that into a video, you can turn it into a picture, you can turn it into a picture, you can turn it into a YouTube video. Even on TikTok people are just screenshotting tweets and doing like a slide through carousel. So I do think a lot starts there. The one thing that I will say about finding trends or maybe something that's not so relevant, to like your user preferences on Twitter is really hard, because I think the algorithm is so specific and it's also totally clogged by whatever the number one trend of that day is, like on the eclipse. I couldn't even go on Twitter because every single thing was about the eclipse, so it is harder kind of to have to search around. But if you know, like the search queries and the terms, you can definitely find stuff.
Speaker 1:I was going to ask that Do you have any tips for that, like how to find?
Speaker 4:things. I think Twitter lists are a really good way. You can kind of like subscribe to a bunch of different users at once. That kind of you know are in like the same thought, space stuff, like that kind of talk along the same lines. Um, I know now they do groups in like twitter circles that you can join. So if there's something in specific that you you know want to look at, so whether it's literally as simple as trends or plastic surgery or skincare or whatnot, there's definitely groups on there. But otherwise I do really like that the home feed on Twitter is not who you follow. You can kind of swipe back and forth, almost like your For you page on TikTok. I think that that's super helpful to find different things that you aren't necessarily searching out of your way for Next.
Speaker 4:So this one I am obsessed with hot ones and I have been for like a year now watching that type of interview. I think it's really interesting. First of all, the guy who runs it does a great job, asks really good questions. But I like that format to be tweaked like depending on who it is. So, for example, like a fitness influencer, like asking them questions while they're running on the treadmill. So, for example, like a fitness influencer, like asking them questions while they're running on the treadmill and then each question you like speed up the treadmill a little bit faster. So like the kind of idea behind it is that they're answering like really not necessarily hard hitting but complicated questions and like running while they're doing it and like super out of breath. I think is really funny, it's informational. I think it's on trend too, because Hot Ones is really big on YouTube, especially considering who they have on the show.
Speaker 2:But I think that that's a type of format that can be worked, you know, depending I just saw that Aloe Yoga is doing almost kind of similar, but they're doing like in the cold plunge. They're doing interviews. It's like a three minute interview of people and they started it with Jake Shane, eva Longoria and I think, like some athlete I don't remember, I think Jimmy Butler, but they like launched it with those three and I was like that's such a good idea and it kind of is the same format of of hot ones, where it's just like people uncomfortable and I think that the fitness industry right now too, is like having to start doing trends and stuff like that, because people are starting to make yes, but also people are starting to make fun of it, like did you guys watch the snl pilates sketch?
Speaker 4:so funny, it's talking talking about how the reformer is torturous and just basically trying to be taken more seriously. I think is why they're I actually think, I really think.
Speaker 1:I think we could get some of our clients to do that on the next content day, though, like the hot ones. I mean, we don't have a treadmill anywhere but the hot sauce or anything torturous, torturous.
Speaker 2:I could get patel for sure to do it I even feel like it could be funny to do like the injectors, like having something, but this, who's to say if this is we're? We're getting too close to like torturous, but like, well, they're getting a service done, well, they're getting like a laser done, or while they're getting like I mean it's hard. It's hard maybe with like injections because you don't want to move your face that much, but like while you're getting, while your face is being burned off by a chemical peel to like answer questions.
Speaker 2:Are you literally?
Speaker 4:with injectors. Do you remember when people were doing the balloons and having the injectors like push the needle into the balloon, like without popping it? You could do something like that of like you have to be so precise, but you're answering the and having the injectors like push the needle into the balloon, like without popping it. You could do something like that of like you have to be so precise, but you're answering the question while you're doing it. Then you're not necessarily getting lasered. There's something to show that you have to be like locked in.
Speaker 1:I really like that idea. Yeah, that's a fun one. I feel like we can do that too, for everybody Good job Megan Keep going.
Speaker 4:Thanks. Next one I actually saw all of these on TV, so it's like a different type of ad that wasn't on social media. This first one I don't know if you guys have seen this, but I think this is absolutely genius, and my mom is the one she recorded a show. If anybody still records things. My mom recorded it so that when I went over to her house she could rewind and show me this, but it's basically a video no, no, no.
Speaker 3:Like on her TV library.
Speaker 1:Okay, no, not quite. You said rewind, so I just like picture.
Speaker 4:Yeah, but yeah, basically, that one is just about a guy whose phone storage is out and so he keeps getting that thing that's like your storage is full, whatever, and all of his little videos and pictures in his library come to life and they're singing this song about don't let me go, and it's basically an ad for, like, more storage in your phone, which is so simple but, I think, so genius, because that's a problem that everybody has and the only solution is buying more. But I think that it's funny the way that they put this spin on it of like you don't want to let your pictures go, it's okay, just spend money to keep them. And I watched it and I was like you're right, I should upgrade my storage, like why would I delete those pictures from 2014? Cause it was such a creative, different way and kind of reminds me of what you had said, audrey, with the collages of like things moving, like I think that kind of interactive format definitely is hot right now, but I thought that was a fun video, okay.
Speaker 4:Then, next up, another ad. This was Airbnb. I don't know if you guys have seen any Airbnb commercials lately, which is kind of funny because I think they're getting slammed on every social media platform because of how terrible their customer service is, but their ads are killing it. This one, I believe, is the one with the hotel. When everybody goes, they're all excited. Going in, they get their rooms and then the house kind of builds around them and shuts them off from each other. So it's then showing or you could get an airbnb and like keep the party going, um, and there was a similar one too with a family about putting your kids to sleep and then like still being able to enjoy your time and like knowing the peace of mind that your kids are safe and everything upstairs. So it's all about, you know, just togetherness and spending time together and making memories and stuff, which really I think is the whole purpose of why Airbnb came about. But I thought it was a really creative way to show it.
Speaker 2:I think it is like we've talked about this before, but I think it kind of plays into the emotional storytelling and the same thing that we talked about this before. But I think it kind of plays into the emotional storytelling and the same thing that we talked about with the Nike ad last week, where it's so simple, right, and all it is is telling a story of when you go on vacation, you want to build memories with your friends.
Speaker 4:But they did it in five seconds with claymation Exactly, and I think that all of these two kind of go along. My thought process was something that everybody knows, something that might be a problem for everybody, that there's really no solution, or something that people don't talk about as much. That is so simple and I think that these companies are showing it off rather than straying away from it than straying away from it. And then this last one I don't know if you guys have heard of the absorption company. It's Ian Somerhalder's new, or he might just be endorsing it, but it's like his new supplement type company.
Speaker 4:It's like a powder and you just put it in your water and you drink it, but the packaging is kind of giving the ordinary a little bit, but the front of their boxes are so great and it's basically like cuts out every little piece of what's in it and then if you go to the website and use like the corresponding colors and whatever, it tells you exactly why it's in it. So it's all really about like the simplicity of a supplement or a probiotic or anything new really in like that health and wellness space. It's the simplicity of it. It's telling you exactly why you need it, when you need it and how you should take it, and I think that that's something that isn't really done well in that space, because it's so oversaturated that you don't even necessarily know if what you're taking is working. You just saw a TikTok to tell you to take it, but this, I think it's just a lot more self-explanatory and seems like it's a little bit more trustworthy, almost because of how transparent it seems to be.
Speaker 1:Kind of like interactive to an extent, like right, Like game, not game, but you know what I mean.
Speaker 2:It has like that interactive aspect go ahead the packaging reminds me a lot of Pantone colors, but also I do like I feel like they're really just building off of transparency because, like you said, especially in like the supplement industry, everything is just like a mixture and they're never up front. They're like oh, it'll green for the day and you're like amazing, but what is that like? What vitamins am I getting? What minerals am I getting? And I do like that they're like let us list out exactly what you're getting in this, because I feel like not that many places are doing that.
Speaker 4:Yeah, and I know that Lemmy, like Kourtney Kardashian, just got in trouble. I think there's a big lawsuit about her gummies being like entirely sugar, but people took them because they were. I have them, I still eat them, I think they're one delicious and they actually do work on me, but for some people I guess that they don't, so they're in trouble. This, I think, is so timely in the way that it's coming about and I don't know if it's just kind of trending right now because of everything else going on, but even in this description. So this is like the restore one and it says for sick days, for sweaty workout days, for the morning after you had a long night or the days you need good old replenishment. That type of speak, I think, is so understandable, it's relevant, it makes sense to whoever's going to be reading it and it has buzzwords like the you've had a long night in quotes like a hangover. I just think that copy is really great. So kind of again going back to the text and simplifying things for your audience.
Speaker 2:I think that transparency, like I said, is good. It also kind of reminds me of water boy, and the reason that they've had success, specifically like digital success, is because they lean into what it's for. I saw one, too, actually, kind of we're talking clearly about like electrolyte, mineral whatever, like supplements. But I think I saw one for I think it was liquid IV.
Speaker 2:I don't know if you guys have seen it, but it's like it starts off and it looks like all of these people are doing like high intensity workouts, right, like it's a closeup shot, and it looks like they're like at the gym or they're sprinting or whatever. And then it zooms out and it's like a mom at the playground with her kids and like someone running to work and whatever. And the whole idea is like it's for everybody. Because I think when they first launched it was like oh, this is for endurance athletes, and now there's been such a hype around electrolytes that they like kind of pandered to that. They were like oh, like, everybody can use this. But I do think that transparency of like what this is for, what it can do for you, there's a way to do that while still being like engaging and not so like let me. Shove information down your throat.
Speaker 1:I like that you come with some different stuff and talk more about like the coffee, because sometimes I think we get so fixated on the creative or like the video or the graphic. But it can be so simple as to like the words and I like that you bring that aspect to it and I like that you bring that aspect to it.
Speaker 2:I would love to go into kind of some things that we've personally seen work like with our clients, things that we've created. It doesn't even have to be measured in views, necessarily, but I just kind of want to hear like what's been working for you guys.
Speaker 3:I have one from my client, hassan, so it's a dentist, cosmetic dentistry account. But something that I think, when you're doing accounts like that, you get caught up in is like giving information and you forget about doing it, like letting your customers know who the person is behind the company. So last week I think it was last week I had a real go up of him and it was him with his baby. He just had a baby, like I think like six months ago maybe less, and it was just a cute little video of them at the office that Tara grabbed and it was saying like POV, it's bring your bestie to work day or something. And it had a cute little song like the people.
Speaker 3:Let me tell you about my best friend song in the back and that one did so good like we had so many likes, so many comments and I thought about it and I was like this is kind of recurring. Like anytime on his page I show stuff about him, his personal life, his family life. It always does really really well, um, so I think that's something when you have these accounts that are pushing, you want sales and you're pushing that type of stuff, but it's easy to forget People want to buy things and use people for services that they know and that they trust and they see relatability behind. So that was definitely kind of an eye-opener to me and I'm going to start trying to shift a lot more of the content to be still obviously informational, but more to do with him and having him be in the content instead of just like lots of static graphics that have facts and things like that. So that was a win for him for sure.
Speaker 2:I think I see that with my clients too. When they do, even on stories, if they do very in the moment stories that aren't like obviously I'm making curated stuff that is kind of driving clicks and website traffic and stuff, but in terms of engagement and impressions, they do typically do better when it's kind of like off the cuff, clearly from the client, right Like behind the scenes. For the same reason that you're talking about and Tara and I have talked about this on the podcast many times but I think things have shifted Like people want to follow other people on social media and are less interested in following brands. So the more you can kind of blur that line on an account of like there is a personal element, there is a human element, there is a personality behind it, the more likely people are going to be, like actually interested in the content.
Speaker 1:I think so too. I think it's so important to have like the. The stories or stories are one thing, and then having the. I was thinking of doing something where it was like almost like mini vlog style, but having somebody record like some of their day and then voice over it, um, I think that that would do really well and it's something I wanted to try this week um, which will give them not, it kind of takes the pressure off, I guess, because it's like if you just film a bunch of you know what I mean like stuff throughout your day and then compile it and then do like a store or pop over it like what was happening or or what you were thinking in that moment, or those kinds of things, trying to find other creative ways to to get them on to do it, you know what I mean.
Speaker 2:I've seen some people talk about that exact thing of like if you're going to do a day in a life, stop doing it in a POV format, like have someone follow you around. And they were like imagine you have your own reality show. That's how people want to see it.
Speaker 1:Mm, hmm.
Speaker 2:Yeah, I had a video.
Speaker 2:I've been doing these like fireside chats with Sandy where she's actually talking to another provider, another esthetician, and those seem to do better and it makes sense Like again.
Speaker 2:I saw another video the other day of a guy being like I think and this isn't anything like new I think people are just kind of like catching on to it.
Speaker 2:But people are more intrigued to see you almost like converse in a natural way, where you're talking to someone or you're talking like on a meeting like this, but the camera angle that you would show on your video might be like we're talking on this call right now to the computer, but I might have a tripod set up to my right and recording it that way, because they were saying that when you it feels like you have an agenda to push when you're talking directly to the camera, versus if you are talking to a person and someone just happens to catch it on camera or you're talking to a client or whatever, like over the phone, over like a zoom call, it feels like they're just overhearing information that you're naturally delivering and it doesn't feel so like forced.
Speaker 2:You know what I mean and I think it's the same reason. We've seen a lot of like service providers and coaches and like social media experts do this for a long time, where they will record the calls Honestly, like what we're doing right now. They'll record calls and like set up a tripod with their one-on-one clients and use a lot of that content because it's stuff that other people need to hear. It's just in a more like organic way.
Speaker 1:Yeah exactly.
Speaker 4:I actually read an article about this because I had noticed that as well and I noticed that I liked it more.
Speaker 4:And it's because, after COVID, so much happened with social media, of things starting to feel parasocial also, feeling like it was a lifestyle that you could never attain.
Speaker 4:So that type of content of filming different angles was resetting you back in as like a person who's doing their job or talking to a friend or whatever. Like a person who's doing their job or talking to a friend or whatever, and it kind of like reangled the way that we were interacting with people online and put them back into being a real person rather than just like a creator, like establish them again as a human being. And people do that on video games, like on twitch and whatnot, they'll have split screen of. One is just like their camera, like they're talking and playing whatever, and the other one's like back in the corner of the room, just like behind them, like showing them playing the game. And I thought that was so interesting because I was like this person doesn't even turn around for four and a half hours. So I looked into it and that's what that's about, which I think is makes complete and perfect sense, but it was interesting.
Speaker 2:Yeah, it does kind of just remind you that people are like normal. Also, this is like similar, but not similar at all. Have you guys ever seen the videos? I think they're literally made for people with ADHD, like if they can't get themselves to like do a task, they'll watch a YouTube video of someone doing the same task. Like if someone's like I can't clean, like I can't get myself to clean, you know, when you're like overstimulated, you're overwhelmed. It happens to me at least. Where I'm like I know I need to do these things, I feel paralyzed, like I'm so overwhelmed I can't get myself to do it. Apparently, that is like a big ADHD um like symptom.
Speaker 2:But there's videos like on YouTube of people cleaning like in real time. It's not a time left, it's just like an hour long video. Someone like set up a tripod and like cleans and it's supposed to like make you be like oh look, we're I'm doing it alongside this person. Or like someone's studying. They'll just record themselves studying or record themselves working. And it honestly makes a lot of sense, cause one time I had talked to my friend about it and I was like we had like worked at her house. I just went to her house to work and she was working and I was like I feel like I got so much more done and I think it's the same energy as, like if you go to a coffee shop or if you go to the library in college and you're studying around people that are doing the same thing. It's almost motivating to like see them do the thing that you're supposed to be doing. You know what I mean.
Speaker 1:Not exactly what we were talking about, but almost like that organic, like I also think for us that work from home it is, it's really can be like you're doing everything alone. So I love the idea. Maybe we should just do this every day, just meet right here and, like everybody, work together.
Speaker 3:You guys are like I see people do like the TikTok lives and stuff and it's like um, from home with me, and they'll do like the live streams where, like, it's like thousands of people that get on the live streams and just sit there, um, but I totally get that. I don't do that personally, but I do get that yeah, we should do it one day.
Speaker 1:Just go live, all four of us, and see like who can get the most done. Won't be me. Mine's gonna be at 12 at night, so you guys better be up.
Speaker 2:All right. Well, that's all I have. Did anyone else have any thoughts?
Speaker 1:No, I think this was good. I'm excited to go try new some of these. I'm going to do something with the waters on Thursday, so I'll take some of this with me.